After six months of red tape and 30+ conversations, the speaker landed their biggest client when the existing supplier failed. Most salespeople quit after 4 or 5 calls. This one didn't.
Chapters
My biggest account took me about 6 months. Loads of red tape, loads of legislation, wasn't really happening. And then it come to a point where their other supplier basically messed up and wasn't doing a good job. And he eventually was like, "Look, I'm gonna give you a shot. Give me some time to see what I can do." He went away and managed to find a way for us to work together. You could say it was luck and good timing, but I just put it down to being very consistent. Like, 6 months took me to crack into the client. A lot of people will give up after like 4 or 5 calls. I had 30+ conversations with him before I got in there.