Hishem Azzouz discusses how new agency founders should pitch themselves: nail your niche, show authority early, and handle objections without sounding scattered. The difference between a vague pitch and a focused one often determines whether you land those first clients.
When you start your agency, you start to reconsider how you pitch yourself. How do I present my value when I'm a 3-day-old business owner? It's all around how to refine your pitch, how to start identifying your market, how to double down on your niche, objection handling, all the things in recruitment that you probably know you should be doing but have probably forgotten.
So what, what have you found to be the sort of best overarching advice that you do give new founders around their pitch?
We need to get better at helping new agency owners present themselves with authority, credibility, and not have like a little bit of a scattered moment when they're trying to get their foot in the door.