Hishem AzzouzHost Of Recruitment Mentors Podcast

Spending £10,000 on drills and the benefits behind doing so

Name: Spending £10,000 on drills and the benefits behind doing so
Uploaded: 2024-09-05T16:00:50+00:00
Duration: 51 s
Channel: Hishem Azzouz
Description: In this brief talk, the speaker explains how they allocated £10,000 to purchase DeWalt drills and toolkits to distribute to roughly 390 construction and…

5 Sept 2024 · 1 min

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0:51

In this brief talk, the speaker explains how they allocated £10,000 to purchase DeWalt drills and toolkits to distribute to roughly 390 construction and engineering education clients as part of a retention strategy. Rather than offering low‑value tokens like cheap wine, they asked each client what they truly valued, often discovering a preference for cash. By delivering high‑quality, useful tools that students could use, the company created a memorable gesture that reinforced relationships and was recalled by clients into the following year. The speaker emphasizes that tangible, relevant gifts can significantly strengthen client loyalty in the construction education sector.

Chapters

I spent £10,000 on drills at the end of last year. That's not even a joke. DeWalt drills. Drills? Yeah. Yeah. Why would you do that? So quite a lot of our clients are construction and engineering educators. Yeah. So as part of a retention strategy, I literally £10,000 on DeWalt drills. I've got 390-odd clients in education. Yeah. So what can I spread that's reasonably affordable? So I sent drills and toolkits for attendance. So I sent out early in the start of the year and said, at the end of your year, give this out to your students. Some other exciting bits, it's actually just showing up to the client and then offering them anything you can offer them to say thanks for working with us. Like, what is it you actually want? You don't want a bottle of wine that's like £6 or whatever. What is it that will say thank you for giving us the business? And asking them. And then they came out asking for cash quite a lot of the time, I'll be honest. Brilliant. Which was a little bit sore at points. So you went and bought £10,000 of drills. Stuff like that goes a long way. You found that? Okay, cool. Massively. And they remember it to the next year.