A sales prospecting method: spend five minutes researching a prospect to find five specific insights about them, then five minutes writing a personalized message using those insights. The speaker credits this approach with helping them reach top billing in 2019.
Chapters
the 5x5x5 rule. Okay. So 5 minutes of research on a prospect, try and get 5 key insights, and then spend 5 minutes actually writing the message. I mean, don't spend any longer on it. So you've got personalization, you've got key insights that they would find interesting that are probably personalized to them and introduce us into the job table, and then obviously send thereafter. And that was pretty revolutionary in a sense of changing how we messaged people. Whether that was completely pivotal to me being the top biller in 2019, I'm not sure, but it was something that we started. ¡Gracias!