Hishem AzzouzHost Of Recruitment Mentors Podcast

The Birth of Firefish

Name: The Birth of Firefish
Uploaded: 2024-02-14T17:00:42+00:00
Duration: 49 s
Channel: Hishem Azzouz
Description: In this excerpt, the founder of Firefish recounts the informal origins of the product. He explains that the name "Firefish" was chosen over "pumpkin"…

14 Feb 2024 · 1 min

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In this excerpt, the founder of Firefish recounts the informal origins of the product. He explains that the name "Firefish" was chosen over "pumpkin" simply because the latter felt seasonal, with no deeper branding story. The narrative then shifts to his experience running a tech recruitment agency around 2004‑2005, when the recruitment software market was limited to legacy systems like RDB and Bond, with Bullhorn just emerging. Observing that recruitment technology lagged behind emerging web‑driven, consumer‑focused tools (inbound marketing, web‑enabled databases), he grew frustrated and decided to build his own web‑based recruitment platform for his business. Over four years he developed this system, and eventually spun it out as the Firefish product.

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People say, why Firefish, etc.? And there's no clever story to that. The designer upstairs gave me an option of pumpkin or a firefish, and I decided pumpkin was a bit seasonal. And it fell off of a real frustration when I was running my own recruitment business for the tech that was out there at that time, which is around 2004, 2005 or something. And, you know, really you had RDB, you had Bond, that was about it. You know, Bullhorn was maybe coming onto the marketplace, and I could see from being a tech recruiter what was really happening out there in terms of the technology, consumer-led technology, inbound marketing, all this cool stuff that could happen from the web coming into your database, and recruitment was so behind. So I went, screw this, I'm gonna build this. And we decided to start building this for my own business. So we spent 4 years really there developing that before we decided, let's spin it out.