Hishem AzzouzHost Of Recruitment Mentors Podcast

The ‘Golden Circle’ Framework

Name: The ‘Golden Circle’ Framework
Uploaded: 2025-10-20T15:53:31+00:00
Duration: 48 s
Channel: Hishem Azzouz
Description: Most new clients come from people who already know your work, not cold calls. Review your Golden Circle regularly, check when you last talked to each…

20 Oct 2025 · 1 min

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Most new clients come from people who already know your work, not cold calls. Review your Golden Circle regularly, check when you last talked to each person, and ask them directly for introductions to the CEOs or hiring managers you want to reach.

Chapters

80% of your wins you can draw back to this framework of the Golden Circle. Yeah, the amount of client wins that we get is insane. You could be wanting to get into a certain client. You've got a top 10 client. Someone within your Golden Circle has a mutual connection to the CEO there. If that person is in your Golden Circle and they're truly like a valued member of your network, you can just ask that person. And the idea is, is that everybody in your Golden Circle is so bought into your success and the value that you've added to them so far that they will always return a favor rather than reaching out to a load of brand new people that you've never met who don't have a clue who you are. Look at your golden circle, look at when you last spoke to them and press them. Ask them like, can you make any intros for me? Are they looking to hire in any of their businesses? If you've got certain targets you want to get into, they can introduce you to, etc. So it works really, really well.