Hishem AzzouzHost Of Recruitment Mentors Podcast

The Importance of a Marketing Hire

Name: The Importance of a Marketing Hire
Uploaded: 2023-09-19T16:30:01+00:00
Duration: 23 s
Channel: Hishem Azzouz
Description: In this excerpt, the speaker explains why marketing was chosen as the first hire for an early‑stage company. Because the business was still small, the…

19 Sept 2023 · 0 min

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In this excerpt, the speaker explains why marketing was chosen as the first hire for an early‑stage company. Because the business was still small, the team needed a professional external presence—a well‑designed website, polished print materials, and an engaging LinkedIn profile—to create the impression of a larger, viable company. This marketing presence served as a key sales tool, helping to convince prospects during meetings that the company was credible and serious.

So why did you think marketing was the right first hire on that then? Because we were trying to hire so aggressively and because we didn't have much of a business, we wanted a nice website, we wanted nice print materials, we wanted our LinkedIn to look really engaging, and we wanted to give the impression of a big viable company, right? And, and having that kind of like marketing presence that looked really slick and professional, I think was a big sales pitch for us in those meetings. Okay.