Hishem AzzouzHost Of Recruitment Mentors Podcast

The Importance of Marketing in Recruitment

Name: The Importance of Marketing in Recruitment
Uploaded: 2024-08-02T16:00:13+00:00
Duration: 23 s
Channel: Hishem Azzouz
Description: In this interview excerpt, Speaker A explains why the startup chose marketing as its first hire. Because the company was aggressively hiring but lacked a…

2 Aug 2024 · 0 min

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In this interview excerpt, Speaker A explains why the startup chose marketing as its first hire. Because the company was aggressively hiring but lacked a substantial business presence, they needed a professional website, print materials, and an engaging LinkedIn profile. These marketing assets were intended to create the impression of a larger, viable company, serving as a powerful sales pitch in meetings and helping attract both customers and talent.

So why did you think marketing was the right first hire on that then? Because we were trying to hire so aggressively and because we didn't have much of a business, we wanted a nice website, we wanted nice print materials, we wanted our LinkedIn to look really engaging, and we wanted to give the impression of a big viable company, right? And, and having that kind of like marketing presence that looked really slick and professional, I think was a big sales pitch for us in those meetings. Okay.