Hishem Azzouz breaks down how to land clients in sales and agency work. Timing matters more than most people think. Persistence and follow-ups separate people who win deals from those who don't.
How did you land your, your best client in your best year? We always say it's literally all about timing. You could literally say, hey, you're hiring, to a hiring manager, and they might have 10 AE roles and go, yeah, we are actually, we're looking for an agency, it's really good timing. Or you do the most creative campaign to them and they're like, take me off your mailing list. I genuinely don't think there's a right or wrong to it. I will always say right time, right person. If you catch them right at that moment. And also just follow-ups, so important. I even think sometimes a good follow-up is just, bad timing on this one, John. A lot of the time they'll actually come back and say, even if it's a no, go, it is actually bad timing at the moment, Kate, but reach out to me in January and give you like a time. And at that point I'll put it in my diary, reach back out to John.
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