Hishem AzzouzHost Of Recruitment Mentors Podcast

The Key To Email Marketing

Name: The Key To Email Marketing
Uploaded: 2023-06-23T16:13:36+00:00
Duration: 37 s
Channel: Hishem Azzouz
Description: Hishem Azzouz breaks down cold email that actually lands in inboxes. Strip it to plain text with no links, signatures, or attachments to hit roughly 80%…

23 Jun 2023 · 1 min

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0:37

Hishem Azzouz breaks down cold email that actually lands in inboxes. Strip it to plain text with no links, signatures, or attachments to hit roughly 80% deliverability. Then follow up on rhythm and timing, hitting prospects when they have fresh budget or just posted a role.

Chapters

you want it to land in that person's inbox. The first thing we need is deliverability with the email. So a CRM system, ATS, when you put an attachment on it, it's most likely going to go into spam or promotions. So the number one tip that I would give to everyone is make sure it's just black and white text. Okay, there's no hyperlinks, there's no signatures on the email, so it looks like it's just a personal email from James to Hishem Azzouz. So that gives it probably an 80% chance to get through all of the spam filters and funnels. To make sure it lands in the inbox. Then it's all about the follow-up procedure, and it's all about timing to catch them at a time when someone's handed in the notice, they've just had new budget to open out a role. You have to be front of mind, okay?