Hishem AzzouzHost Of Recruitment Mentors Podcast

The key to landing long-term clients.

Name: The key to landing long-term clients.
Uploaded: 2025-06-09T16:30:15+00:00
Duration: 47 s
Channel: Hishem Azzouz
Description: Most businesses chase quick 30-day deals that vanish. Instead, ask prospects about their goals at 30, 300, and 1,000 days out. Talk to actual…

9 Jun 2025 · 1 min

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0:47

Most businesses chase quick 30-day deals that vanish. Instead, ask prospects about their goals at 30, 300, and 1,000 days out. Talk to actual decision-makers, not staff. That's how you build clients who stick around for years.

Chapters

I looked at the clients and went, well, a lot of these are 30-day clients. You're in, you're out, you're doing a deal with them and then they're gone. Can we really foresee us doing business with this company for 30 days? Beyond 30 days, are we just doing a deal? Because if you're going to do that in 5 years' time, you're not going to look back and say, I've got 8 to 12 key repeat business clients. I'm just out there doing the same shit day in, day out. So I want you to look at a client and go, okay, what's their goals for 300 days' time? What are they looking to achieve in 1,000 days' time? Because what will happen is that the person you're sitting in front of, if it's the wrong person, they won't be able to articulate that. They'll just know about what's in front of them right now. But if you really want to define your value and really big conversations, you should be sat in front of the decision makers, those who can articulate what their plan is, not just 30 days, 300 days, but they want their business to look like in 1,000 days' time.