The metric you must be measuring above all others.

27 Aug 2025 · 1 min
0:41

In this brief YouTube excerpt, two speakers discuss why headcount alone is a misleading indicator of company success and propose a more meaningful metric: productivity per head, calculated as total billings divided by the number of all staff members. They explain that for businesses heavily reinvesting (around £100k‑£120k annually), a productivity per head of £100k‑£150k is acceptable, while less‑reinvesting firms should aim higher. The speakers share their own experience of raising this figure from roughly £120k to over £200k after an exit by stopping new hires and concentrating on profit and productivity, illustrating how strategic hiring decisions directly affect this metric.

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