Hishem AzzouzHost Of Recruitment Mentors Podcast

The principles to gaining loyal clients in recruitment

Name: The principles to gaining loyal clients in recruitment
Uploaded: 2022-05-29T08:00:02+00:00
Duration: 9 s
Channel: Hishem Azzouz
Description: This content was created by Hishem Azzouz. This content was uploaded by Hishem Azzouz. This is a YouTube video titled "The principles to gaining loyal…

29 May 2022 · 0 min

Watch on YouTube

0:09

This content was created by Hishem Azzouz. This content was uploaded by Hishem Azzouz. This is a YouTube video titled "The principles to gaining loyal clients in recruitment" (recorded 2022-05-29). The excerpt is a short dialog between two speakers (SPEAKER A and SPEAKER B) about building loyal client relationships in recruitment. SPEAKER A explains the principles: engage with clients out of genuine care rather than need, add professional value, learn personal details (e.g., family, weekend interests), maintain regular contact, and acknowledges you can only sustain a limited number (roughly 20) of very strong relationships.

What's really hard is getting that, you know, that loyal status. Getting a customer who sort of won't pick up the phone to anyone else but you. That takes a long time.
What are the principles to get into that point?
I think the principles to get into that point for me are about talking to someone not because you've got something, not because you need something, but just because you care about that person. I have so many customers now I mean, you can only have so many relationships that are this strong, but I've probably got 20 relationships with people that I would genuinely say are almost, you know, professional friends, right? I know their kids' names. I know, I know what they like to do at the weekends. That stuff takes a lot of time to get there. You've got to add value to them professionally. You've got to show an interest in who they are, both professionally and personally, and you've got to keep in touch with them.