The Result of Being Relentless

27 Feb 2024 · 0 min
0:27

In this brief segment, the speaker stresses the importance of relentless persistence when pursuing potential clients. He shares a concrete anecdote about a colleague who emailed a prospect twelve times over three months, eventually securing a meeting that turned the prospect into a valuable client for the year. The speaker’s own practice mirrors this approach: when a client seems unresponsive, he reserves a final effort for the end of the day and often reaches out outside normal working hours, believing that an extra, well‑timed touch can tip the balance in his favor.

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