Hishem AzzouzHost Of Recruitment Mentors Podcast

The Secret to Good Business Development

Name: The Secret to Good Business Development
Uploaded: 2023-02-24T17:00:42+00:00
Duration: 47 s
Channel: Hishem Azzouz
Description: In this interview excerpt, Speaker B attributes early success in business development to a mindset of ruthless tenacity, drawing a detailed analogy from…

24 Feb 2023 · 1 min

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In this interview excerpt, Speaker B attributes early success in business development to a mindset of ruthless tenacity, drawing a detailed analogy from his bodybuilding experience. He describes a 12‑week cutting phase where he performed intense StairMaster sessions and frequent weight training, outlining the mental stages he went through—from initial confidence, to doubt, to the urge to quit, and finally to perseverance. He argues that the hardest part of business development mirrors the early, uncomfortable minutes on the StairMaster, and that translating such disciplined, physically demanding routines into sales and consulting work can help overcome those initial hurdles.

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Why were you able to get some sort of early success on the business development side, do you think?
What I realized I was very good at, and it's the ability to be ruthlessly tenacious. If you think about bodybuilding and translating the bodybuilding world to business development, when I was competing, you do a 12-week cut. 2 weeks out, I was doing an hour on the StairMaster 3, 4 times a week, as well as doing weight training like 7, 8 times a week. When you go through the period, and this is interesting because I use this as an analogy to my consultants, is translating a process which works into business development. When you're on the Stairmaster, the first 5 minutes you're thinking, I've got this. And then the next 5 minutes you're thinking, why have I started? Then you get halfway thinking, I just want to stop, but can I get going? Then you get to 40 minutes, you're like, I've got this. And that first part of the journey is always the hardest bit with business development. And it's just like being on the Stairmaster or whatever your interest is, whatever's hard, translate that to business development.