Building a network of about 50 senior, trusted people who know and like you is the most effective business strategy. Reach out consistently with legitimate reasons, and over three to twelve months these relationships can turn into clients and partners.
Chapters
There's no such thing as a silver bullet, but the closest thing is having 50 senior people in your world that know and like you. Like, that's going to generate you stuff. If they think you are respectable, trustworthy, professional enough, they will want to know you as well. Can you figure out a way to just create a reason to call? If you can train that call well enough, you can call anybody that you want, you can get them in your world, and you're not going to necessarily turn it into a job on that first call. But what you are doing is you're building a world of people that know and like you, that in 3 months, 6 months, 12 months down the line can turn into your best clients and your best relationships.