Hishem AzzouzHost Of Recruitment Mentors Podcast

Understanding Your Niche

Name: Understanding Your Niche
Uploaded: 2024-04-25T16:00:31+00:00
Duration: 45 s
Channel: Hishem Azzouz
Description: In this instructional video, the speaker emphasizes the importance of clearly defining a niche for new recruiters or entrepreneurs. He advises mapping…

25 Apr 2024 · 1 min

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In this instructional video, the speaker emphasizes the importance of clearly defining a niche for new recruiters or entrepreneurs. He advises mapping the market by compiling a Google Sheet of potential client targets, including email addresses and LinkedIn URLs. He recommends being location‑specific rather than trying to cover an entire country, and suggests starting with just two or three job titles. Given the limited 40‑50 hours per week most founders have, he warns against spending excessive time on branding, fancy websites, or logos. Instead, the core focus should be on securing live job opportunities, moving candidates through the pipeline, and achieving placements, as these deliver tangible results.

Chapters

You need to know what your niche is, so you need to define your niche. So you need to map out that market, so you need to know what is your potential client target base, and you want to get that at least on a Google Sheet. So you want to have every single client that is in there that you could potentially work with. You want to know their email address, their LinkedIn profile URL. Defining your niche, so you want to make sure you can be a specialist in a niche. So some people make a mistake that they want to specialize in all of the UK, for example, or US. I believe you need to be a little bit more location specific. Ideally, I say break it down into 2 or 3 job titles to get started. Then you want to leverage yourself because you've only you, uh, you've got maybe 40 to 50 hours of units of time per week. I think most people starting up spends a lot of time on building a fancy website, brand, logo, but really the, the crux of it is to get some live jobs on, get some candidates over the line, and get some placements.