Using role-play in sales interviews.

In this segment, the speaker explains a hiring technique that uses deliberately uncomfortable role‑play statements—such as “I think my wife’s going to leave me”—during sales interviews to gauge a candidate’s ability to ask probing, discovery‑focused questions. The speaker contrasts generic, unhelpful responses (e.g., offering advice or reassurance) with the behavior of skilled salespeople who immediately follow up with clarifying questions like “What makes you think that?” and “What have you tried to fix it?”. The method includes tallying the number of substantive questions a candidate asks; reaching a threshold (e.g., ten questions) signals that the candidate possesses strong sales questioning instincts. The overall purpose is to provide a practical, measurable way to assess sales talent beyond traditional interview questions.










