Hishem AzzouzHost Of Recruitment Mentors Podcast

Utilising Mailshots in Recruitment

Name: Utilising Mailshots in Recruitment
Uploaded: 2024-08-12T16:00:48+00:00
Duration: 34 s
Channel: Hishem Azzouz
Description: In this segment of the video, the speaker shares practical advice for boosting recruitment success through mailshots. He emphasizes the effectiveness of…

12 Aug 2024 · 1 min

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In this segment of the video, the speaker shares practical advice for boosting recruitment success through mailshots. He emphasizes the effectiveness of localized mailshots—matching candidates to companies in the same geographic area—and the importance of tailoring outreach based on candidate specialties (e.g., wound‑care experience). The core tactic is systematic segmentation using agency hotlists or call lists, which streamlines the process of identifying the right prospects and makes the mailshot campaign more efficient and focused.

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If we're looking at mailshots, there are— I actually find a lot of success from mailshots, but that's only been within the last 1, 2 years because that's been a lot more focused as well. So my advice to people would be, and the success that I've seen, is localised mailshots. So if I've got a candidate in Manchester, I'm contacting Manchester-based companies saying, I've got this candidate. If I've got a candidate with wound care experience, I'm contacting all my wound care clients. And the way that I know where my clients are, are hotlists, call lists, whatever you might call them in your agency. It's just all about segmenting it to make your life as easy as possible.