Hishem AzzouzHost Of Recruitment Mentors Podcast

Utilising Mailshots in Recruitment

Name: Utilising Mailshots in Recruitment
Uploaded: 2023-08-03T16:30:10+00:00
Duration: 34 s
Channel: Hishem Azzouz
Description: In this brief segment, the speaker shares practical advice on using mailshots effectively in recruitment. He emphasizes the importance of localising…

3 Aug 2023 · 1 min

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In this brief segment, the speaker shares practical advice on using mailshots effectively in recruitment. He emphasizes the importance of localising mailshots—targeting companies in the same city as the candidate (e.g., Manchester) or focusing on a specific specialist area (e.g., wound care). He explains that the key to success is segmenting client lists, using hotlists or call lists, to streamline outreach and make the process as easy as possible. This focused, segmented approach has yielded noticeable success for him over the past one to two years.

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If we're looking at mailshots, there, I actually find a lot of success from mailshots, but that's only been within the last 1, 2 years because that's been a lot more focused as well. So my advice to people would be, and the success that I've seen, is localised mailshots. So if I've got a candidate in Manchester, I'm contacting Manchester-based companies saying, I've got this candidate. If I've got a candidate with wound care experience, I'm contacting all my wound care clients. And the way that I know where my clients are, are hotlists, call lists, whatever you might call them in your agency. It's just all about segmenting it to make your life as easy as possible.