Hishem AzzouzHost Of Recruitment Mentors Podcast

We Mastered The US Market From The UK

Name: We Mastered The US Market From The UK
Uploaded: 2026-01-23T16:39:40+00:00
Duration: 7 s
Channel: Hishem Azzouz
Description: In this interview segment, two speakers discuss the strategy of entering the US market while operating from the UK. Speaker B explains that, as a…

23 Jan 2026 · 0 min

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In this interview segment, two speakers discuss the strategy of entering the US market while operating from the UK. Speaker B explains that, as a mid‑size company of 150‑200 employees, they chose to incubate the US effort from the UK to first validate market demand and profitability before committing resources to a physical US presence. Speaker A reinforces this approach, highlighting logistical hurdles such as office setup costs, varying state taxes, and differing employment regulations. Both agree that achieving critical mass—securing consistent revenue, a solid customer base, and operational stability—should precede establishing "boots on the ground" in the United States.

You'll work in the US market from the UK until you get it to a point where you're happy to then get boots on the ground. Yeah. How do you feel about that strategy today?
Our network was quite limited at that time. We were still a 150-person, 200-person business, and we wanted to make sure, one, the market was there. Two, we knew how we could actually make some money in it. And I think from that perspective, the incubation from the UK was the right thing.
I think if I was starting from scratch, I would definitely test run it from the UK to start with. Because the things you don't think about are all of the logistical pieces. So the cost of opening an office, the tax that you pay, the employer legislations that you have to abide by state to state. It can be a bit of a minefield. And so I would always recommend getting to critical mass, getting some revenue on the board, getting some consistency, get a customer base. Yeah. So that when you get there, you know that you've got your customer base looked after.