Hishem AzzouzHost Of Recruitment Mentors Podcast

What are your BD principals?

Name: What are your BD principals?
Uploaded: 2023-05-02T16:30:17+00:00
Duration: 39 s
Channel: Hishem Azzouz
Description: Signify focuses on Scala, a backend programming language few companies specialize in. By becoming the go-to expert in a scarce skill, they attract…

2 May 2023 · 1 min

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Signify focuses on Scala, a backend programming language few companies specialize in. By becoming the go-to expert in a scarce skill, they attract customers who need that expertise and reach engineers conventional job boards miss. The speaker says other businesses should find their own technical niche to stand out.

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For me, what's worked really well is that Signify, we have a really niche laser focus on a backend programming language called Scala. The reason why we chose to focus on Scala was because it's hard to find. There is a lot of customers that look for that skill set and these people aren't readily available. They're not really camped out on job boards. You really have to go deep into, you know, searches, events, meetups to find these people. The amount of customers that we've got into because we focus on Scala is incredible. And I think that's, you know, something that maybe businesses should focus on, you know. What's going to be your in to get into these companies? What's the thing that makes you different?