Three mistakes salespeople make on calls: listing features without checking if they matter, talking too much instead of listening, and bragging about company capabilities that don't address what the client actually needs. Ask questions and tie everything back to their specific problem.
Chapters
Feature dumping. So getting on calls and going, we do this, we do that. And you don't know if A, B, or C are even going to be relevant to the client. Overtalking as well is a huge thing. I've worked with some very good salespeople over the years at different businesses, and the best salespeople I've ever worked with speak the least on their calls. The thing I hate to hear, and this is where calls don't go well, is when you just oversell without any reason behind your sell. You know, we can do this, we've got global coverage, or we've got offices in X, Y, and Z. Those things aren't value adds to that that individual specifically unless you know that they are. How can we specifically impact your program based on information we've understood and based on what you tell me on this call today? And just different ways of approaching conversations and definitely better ways.