What Your Outreach Numbers Should Look Like

And I always recommend 6 to 7 follow-ups in an email campaign, and you can spread that out over time. And that means you've got more likelihood to catch a client when they might be looking. Because if you just blast out 4 or 5 emails within like, let's say, a 4 or 5 week period, what about in week 8 or week 16 when they actually are looking to hire? Then the other agency sent them an email. There's $100K a year clients that I've won that are still clients today that ignored every single one of my emails until email 6 or email 7, or a second or third campaign in another quarter. Trying different angles in terms of subject lines is the number one thing to get open rates, because if you're not getting the email opened, it's not getting read. So we need to make sure it goes to the inbox. So that's why I was saying black and white text, no links, no signatures, no attachments.