Recruiters often mistake surface symptoms for real problems in client meetings. Ask precise questions about concrete examples, impact, and duration to find the root cause. Stop saying yes to everything just to win business; understanding the actual gap between where they are and where they want to be matters more.
Chapters
A lot of the time when people present a problem, a lot of sellers get confused. Is it a problem or is it a symptom of the problem? Is it a breadcrumb trail towards the problem? The best sales question is, what do you mean? I'm picking up on like mini contradictions throughout. We're hiring 3 new people, we're not struggling at the moment, but it has been quite challenging. What does that mean? But a lot of sellers put prospects on a pedestal. They're the important one, they're the one that give me the money. I just got— I better just say yes 100 times and hope that they just give me the business at the end. It doesn't work like that. Are you going deeper deep enough. What is the problem? Can they give examples of the problem? Where does the problem impact? Why is the problem there? How long has the problem existed for? What happens if they don't solve the problem? And just really, really understanding them and their world and finding the gap.