A clear 12-month roadmap aligns teams around strategic goals and target markets. Repeatedly communicating this vision keeps employees engaged, and recognizing top performers reinforces commitment to the plan.
Keeping a roadmap for people is hugely important for us, and it's just building on those ideas and obviously taking them through with us. It's the happiest they've ever been. Like, they're absolutely buzzing with it. They absolutely love it. They can't wait. And then it's the next one. They're looking sort of 12 months ahead. It's always having that what's in mind. Like I said, whoever started, this is where we're going. This is the journey we're going on. These are the markets that we want to do. These are the markets we want to create. And it was always, let's win team of the month, let's win team of the year. And it's just driving that message again and again and again.