Hishem AzzouzHost Of Recruitment Mentors Podcast

Why cash is oxygen for businesses.

Name: Why cash is oxygen for businesses.
Uploaded: 2025-04-02T07:00:05+00:00
Duration: 34 s
Channel: Hishem Azzouz
Description: In this brief segment, the speaker likens cash to a business's oxygen, emphasizing that sufficient cash flow is essential for survival. He explains that…

2 Apr 2025 · 1 min

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In this brief segment, the speaker likens cash to a business's oxygen, emphasizing that sufficient cash flow is essential for survival. He explains that when cash becomes scarce, it feels like an oxygen mask is needed to keep the company alive. The speaker highlights a common pitfall: hiring staff before the business has secured predictable invoicing for the upcoming months, which creates a cash‑burn problem. He describes the daily anxiety of watching the bank balance and the stark realization that cash constraints can jeopardize the next six to twelve months of operations.

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I think cash is kind of the equivalent of oxygen in a business. You know, if something bad happens, it is your oxygen mask. Whatever issue's in front of you, that's how you know that you can get your business through the next 6 months, 12 months, you know, whatever it is. Times where it's got dicey for us is where we've hired a lot of people where actually our future business, i.e., our invoicing for the next 3 months has probably been not where it needs to be. And so you're putting in a load of cost into your business just while your cash flow's tightening up. Right. And then the sensation is you look at your you know, your bank account every day and you're like, "Oh shit."