Hishem AzzouzHost Of Recruitment Mentors Podcast

Why First Impressions Can Make or Break Deals

Name: Why First Impressions Can Make or Break Deals
Uploaded: 2026-03-03T15:56:33+00:00
Duration: 45 s
Channel: Hishem Azzouz
Description: In this short monologue, the speaker shares a personal anecdote about a client who initially disliked him because the client wanted to take a contract…

3 Mar 2026 · 1 min

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In this short monologue, the speaker shares a personal anecdote about a client who initially disliked him because the client wanted to take a contract away. The speaker explains that first interactions often involve resistance, describing the "first deal hump" that must be overcome. He emphasizes that once the client experiences the value added—such as market insights and ongoing communication—their perception changes. The speaker advises staying in touch with clients even when they aren't hiring, offering market insights to demonstrate continued value and keep the relationship warm for future opportunities.

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My client told me afterwards, she's like, I absolutely hated you when you first called me. Why? I really didn't like you. She doesn't like me because she wanted to take a contract off me at the time. And I was like, no, you have to go through us. It was our first deal basically. But of course afterwards, the value you required, you applied to us was great. So it's just at the time when you first speak to people, they have to work alongside you, right? That first deal was that hump, right? Everything's a hump. You've got to get over that and then it goes from there. The conversations I had with her after that was, I hated you when I first started working. I realized the value added. So it just depends. You're not gonna be liked at the start, right? Mm-hmm. They sort of seen as just a necessity sometimes. But if a client sees you as somebody who adds value, market insights, sometimes I just call my client up, we have a conversation, I give market insights. I know they're not hiring at the moment, they've got a block, but I know they do hire.