Hishem AzzouzHost Of Recruitment Mentors Podcast

Why personal brand is so important.

Name: Why personal brand is so important.
Uploaded: 2025-10-14T16:01:11+00:00
Duration: 31 s
Channel: Hishem Azzouz
Description: Hishem Azzouz explains why personal branding matters on LinkedIn. He met JP Morgan's head of private banking technology because she saw his LinkedIn…

14 Oct 2025 · 1 min

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0:31

Hishem Azzouz explains why personal branding matters on LinkedIn. He met JP Morgan's head of private banking technology because she saw his LinkedIn activity. A strong personal brand increases response rates and attracts candidates and clients.

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Personal brand is massive. I started doing the LinkedIn stuff 2 or 3 years ago and I reached out to the head of private banking technology at JP Morgan and I was in New York and he said, yeah, let's meet. First thing I did, I sat down, I said, thanks for meeting me. Why did you take the meeting? And he said, honestly, I haven't taken a meeting with a recruiter for 5 years, but I see your stuff on LinkedIn. It seems like you know what you're talking about. So I thought I'd meet you. And it's stuff like that where I think people forget that your outbound gets more response if you actually have a personal brand. And then you also get candidates and clients coming to you.