Why We Sold the Business to a Trust
6 Feb 2026 · 0 min

0:11
In this segment of the YouTube video, Hishem Azzouz asks for a simple explanation of an employee‑owned trust (EOT). The speaker outlines the strategic options the company considered when preparing to go to market in 2021—private equity, venture capital, family funds, and trade sales—before “stumbling across” the EOT model. An EOT is described as a trust composed of employees who have been with the business for at least twelve months. The company can sell the business to this trust, and instead of the trust using its own cash, it raises debt from a bank to finance the purchase. The trust therefore serves as the legal vehicle for the transaction, allowing the business to transition to employee ownership while leveraging external financing.










