Candidates give their time to recruiters who know their market and can actually help them. A recruiter without real estate experience can't create value in that niche. Use first conversations to learn from candidates and build real relationships, so later outreach feels like a warm follow-up, not a cold call.
Chapters
I think around the sort of value piece for these candidates, it's really sort of having some form of track record somewhere and at least understanding the market you're recruiting in. I think it would be incredibly challenging to take somebody who's never done real estate recruitment, for example, and put them in a new market because they have no understanding in terms of recruitment, real estate, how they can create value for people. A couple of guys I spoke with weren't relevant for the role I was working on, but we want to make that introductory conversation number one. From your side because you can pick their brains and get better knowledge on the market and also building a warm introduction. So the next time something does come on in 6 months' time, you can pick the phone up to that person, they should remember you. And then it makes it a lot easier than just sort of a cold call where you're just trying to get the person's interest because you've already spoke with them.