Hishem AzzouzHost Of Recruitment Mentors Podcast

Why You Should Always Prioritise Value

Name: Why You Should Always Prioritise Value
Uploaded: 2026-02-26T16:01:22+00:00
Duration: 27 s
Channel: Hishem Azzouz
Description: In this brief monologue, speaker Hishem Azzouz argues that a business should prioritize delivering genuine value to clients rather than focusing…

26 Feb 2026 · 0 min

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In this brief monologue, speaker Hishem Azzouz argues that a business should prioritize delivering genuine value to clients rather than focusing primarily on gross profit (GP). He asserts that profit will naturally follow when client needs are met, and that his company’s mantra is to reject any deal that does not benefit the client. Additionally, he emphasizes the importance of matching the right person to the right project to ensure value delivery.

If you start a business with the idea of GP and I need to make X amount of money, it won't work as great as you think it's going to work. If you focus on making a change for a client and their project and actually delivering something that adds value to that client, the GP is a byproduct of that. And that's always been our mantra. I don't let anyone in the business do a deal that doesn't benefit a client, and everyone knows it as well. I just won't, I won't sign off on it. It has to be the right person for the right project.