A director once told the speaker: it's not the market, it's how you work it. Even in stable markets, strong management due diligence lets you make real impact. Blaming market conditions is an excuse for not adapting.
Chapters
How would you describe the UK typical contract tech niche market? I think it's an easy excuse, right? It's like the one thing that is completely out of your control is what the market's like, what the economy's like. I had a director years ago tell me it's not the market, it's the way you work the market. So you have to recognize the state that that market is in and then act accordingly, right? 100%. Certain markets are not growing, right? And certain markets are growing, right? But if you, you know, we're in a relatively good business where the management have done relatively good due diligence into the markets they cover, whether or not that is massively growing or whether it's relatively stable, you can do a good bit of damage in that market.