Hishem AzzouzHost Of Recruitment Mentors Podcast

You need to find your niche.

Name: You need to find your niche.
Uploaded: 2024-06-28T16:00:12+00:00
Duration: 45 s
Channel: Hishem Azzouz
Description: In this concise YouTube monologue, the speaker emphasizes the importance of defining a narrow, location‑specific niche for a recruitment or startup…

28 Jun 2024 · 1 min

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0:45

In this concise YouTube monologue, the speaker emphasizes the importance of defining a narrow, location‑specific niche for a recruitment or startup business. He advises mapping every potential client into a Google Sheet, capturing email and LinkedIn URLs, and initially targeting just two or three job titles within a focused geographic area. Rather than spending excessive time on branding, website design, or logos, he recommends leveraging the limited personal work hours (≈40‑50 per week) to secure live jobs, move candidates through the pipeline, and achieve placements. The core message is to act as a specialist, build a targeted client database, and prioritize revenue‑generating activities over superficial brand building.

Chapters

You need to know what your niche is, so you need to define your niche. So you need to map out that market, so you need to know what is your potential client target base, and you want to get that at least on a Google Sheet. So you want to have every single client that is in there that you could potentially work with. You want to know their email address, their LinkedIn profile URL. Defining your niche, so you want to make sure you can be a specialist in a niche. So some people make a mistake that they want to specialize in all of the UK, for example, or US. I believe you need to be a little bit more location specific. Ideally, I say break it down into 2 or 3 job titles to get started. Then you want to leverage yourself because you've only you, uh, you've got maybe 40 to 50 hours of units of time per week. I think most people starting up spends a lot of time on building a fancy website, brand, logo, but really the, the crux of it is to get some live jobs on, get some candidates over the line, and get some placements.