500+ deelnemers aan betaalde challenges - Susanne's route naar succes...

31 May 2017 · 45 min
44:36

A Dutch-language YouTube interview (Hugo Bakker with Susanne van der Kamp of SlimmerSlank) about Susanne’s route to success using paid online challenges. Susanne describes building an email list (reported growth from ~5,000 to ~7,000), using Facebook ads (scaling from €100/day to €800/day during a campaign), charging a small fee for paid challenges (raising price from €7.95 to €12.95), selling a supporting supplement/product, and achieving significant uptake (500+ participants across challenges; during the latest challenge 40 customers produced €4,500 revenue). The conversation also covers community structure (separate Facebook groups per challenge), high-touch interaction (daily prompts, personalised messages), personal drivers (helping people, independence, animal welfare), and future goals (monthly challenges, lifestyle freedom, a holiday home in Spain).

Questions this video answers

53 years old

From about 5,000 to 7,000 people

Started at €100 per day and scaled up to €800 per day

€800 invested produced about €1,300 in return (during that phase)

Initially €7.95, planned increase to €12.95

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