Ton de Rooij - levenservaring inzetten in ondernemen

31 Oct 2025 · 30 min
30:08

Interview (Dutch) between Hugo Bakker and Ton de Rooij about Ton's transition from a long corporate career (28 years) into entrepreneurship (12.5 years as an independent), his focus on personal development, mentoring and leadership for technical leaders, and his preference for live, small-group training (programs named LiveAid and MyUpdate). He discusses lead generation mainly via networks and in-person presence (also posts 1–2 times/week on LinkedIn and email open rates ~50–60%), his move toward mentoring (more content/advice than pure coaching), use of practical methods (Embraining, Systemic Work, MapStyle), emphasis on preventive vitality (inspired by a heart infarct at age 45 and a book he published early this year), and profound personal loss (his eldest daughter, severely ill, died ~2–3 years ago), which shaped his life and work philosophy.

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