Welke Prijs Vraag Je Voor Je Online Training?

4 Dec 2025 · 38 min
Episode

4 Dec 2025 · 38 min

0:00

A live podcast/webinar by Hugo Bakker about how to price online training. Key points: pricing should follow your strategy (low-entry or premium), use a value ladder/product pyramid (free → low-cost offers → mid/high-ticket offers) to move customers up; create credible scarcity (limited seats, deadlines, bonuses) and use social proof/testimonials; experiment by raising prices until you start seeing 'no' (the 'search for the no' principle) to find willingness-to-pay. Practical examples: his Online Trainers Revolutie (OTR) launched at €47, later priced at €95 (now permanent), uses a 2-day live bonus and limited upgrades; books mentioned typically €20; giveaways and interactive elements used to illustrate value and engagement. The episode is interactive with chat and a live guest (Pieter) who discusses running challenges as products.

Questions this episode answers

March 11, 2021

€95

€47

€20

25 and 26 March

Chapters

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