Idalia SalsamendiDigital Marketing Strategist & Influencer Catalyst

Niche Creators Beat Mega-Influencers #substack #shorts

18 Jun 2026 · 1 min

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Idalia Salsamendi argues niche creators with 20,000 to 100,000 followers often earn more from brand deals than influencers with two million followers. Her clients Mariana Hewitts and Christelle Limbs prove the point.

Chapters

I say it all the time, and you, like, you and like 3 other of my clients are like my poster children, that I don't know why people think they need a million followers, 100,000 followers. Like, it's great if you do and you have the community, like YOLO. Like, I work with the Mariana Hewitts, I work with the Christelle Limbs of the world, I work with those big dogs. But what is fascinating is that the more niche creators, anywhere between like 20,000 to 100,000 followers, they literally make more than people with 2 million followers when it comes to brand partnerships and affiliates. Like, it is wild. And you're like the poster child for that. And like, again, some of my other students are as well. And it's just like amazing, amazing, amazing to see because it really, like, the proof is in the pudding.