The system is rigged #substack #shorts

The system is rigged to confuse you. That's why the people on top stay on top, because they have a system that I created. So when we're looking at content, you need to make sure you have a content formula, and this is what I call— you need to know what your evergreens are, what do you know for, what are you going to engage, like the engagement, and what's going to impact your business. You also need to have captions that are growth-driven. I'm gonna let you in on a little secret here, guys. Search engines like ChatGPT, like Claude, like Google, like Safari look at Instagram and TikTok for answers. So if your captions are still like cute outfit, heart emoji, guess what? You're not going to show up on people's search engine when they are looking for something in particular. So no matter what niche you're in, you have to have growth-driven captions. You also have to understand hooks. Algorithmically, you have 3 seconds for when someone sees your content. If in those 3 seconds they scroll, your content will not be shown and will not be on the explore page. So you have to grab attention fast.

And these are done via hooks.