Dileiny Baron hired a PR team and management firm to advance her career beyond content creation alone. She credits professional support with landing magazine features and brand deals she couldn't secure by herself, transforming her trajectory in three years.
Chapters
How was that trajectory for you? So one thing that I do differently, I think, than some creators is that I invest in myself. So like you and I started working together a few years ago, it was an investment in myself like that helped me get to where I am now. The next step was content creation is not only about content creation. Content creation is also about putting myself in the right rooms. It's about being pitched to magazines. Do I have the time to do that? No. You get a team behind you. So that's— hello, like, if it wasn't for your team helping me get in those doors, yes, I have strong content, but they don't know who I am unless somebody's actively pitching me. So I think it was investing in myself, hiring you guys, having a strong group of women team behind me that helped. And you can't do it all by yourself. Like, you need a team. Like, right now I have two teams. I have your team which is PR, and then I have my management, which is actively pitching me for brand deals. Like, I couldn't do it without both teams. Like, I couldn't do that by myself. Look where I was 3 years ago before I decided to take on, you know, PR, my management, and all that stuff.