[EP 10] Finding Courage to Pursue Your Passions with Suzy Holeman

Foreign. Excited to introduce you to Susie Holman, who's a remarkable entrepreneur who has turned her passion for photography into a thriving business and a deep love for entrepreneurship. Susie's journey began with her humble photography business. What started as a way to capture beautiful moments soon ignited a fire within her. And as she honed her craft and nurtured her entrepreneurial spirit, that fire grew into an unwavering passion for creating and growing successful ventures. But what's truly inspiring about Susie is how she's transformed from a photographer into a true champion of entrepreneurship. She's taken her experiences, her insights, and her lessons learned along the way to help others build and expand their businesses, especially women who may never have realized their own potential. And today, Susie stands as an empowering figure, supporting and guiding aspiring entrepreneurs to unlock their full potential. And through her dedication and expertise, she's become a beacon of inspiration, showing others that they too can achieve success on their own terms. I'm very eager for you to learn and hear Susie's story and learn from her experiences. So let's dive right in and welcome the incredible Susie Holman to the podcast. Welcome, Susie.

Oh, my goodness. Thank you so much for that great intro. It's so amazing to be here. Thanks for having me.

Well, I'll sound a little formal. I've spent a lot of time on your website. We've also talked earlier and you're an amazing being. So we're going to do to see if we can pull that out and share it with people so they can really realize their amazingness as well, as I know you help people do. So I'd like to start by going back to the beginning of your, what I call truly inspirational entrepreneurial journey. When you began by crafting the perfect bow for pictures of your baby, to taking $35 baby pictures, to now owning multiple million $. So can you take us back to that initial spark of creativity and share how it led you to starting your first photography business and then moving to where you are now?

Yes. Oh, my goodness. So that was 11 years ago. I had my daughter 11 years ago and she had a head that was in the 99th percentile. Huge head. I don't know why I felt the need to make these absolutely ginormous bows. We had these huge Gerber baby had bows that I went to the craft store and I made all these cute bows and I thought, maybe I'll sell these. People are really commenting on these bows. I think they were just commenting actually on how big her head was. But a bow is an easier compliment. But I had so much fun doing it. And I picked up a camera and thought, this is fun. I'm having a lot of fun posting them to Facebook. And then people started asking me to take their pictures. And I thought, no, no, no, I'm not ready. I, I'm just doing pictures of my daughter and her bow. So. But people just kept asking, asking, and I thought, okay, I'll do this just for fun. I will, I will take your pictures. And then one thing led to another, and then more families and more families. And it turned out I, I, I started on accident, a photography business. Which is funny, because where I grew up, I, I grew up in a really small town in Idaho where, where every 95% of people where I grew up are the same religion. And in that religion, it is kind of, at the time in, when I was being raised in the 80s, it was kind of frowned upon for women to have careers and to work. So I wanted an accidental business. I did not want to do it on purpose. I knew my, at the time, I was like, my purpose is all in the home. This daughter, this baby, is my whole life calling. And. But then it started to go, and I started to bump up against this idea of, is this even okay that I have a business? I'm not supposed to have a business. I'm supposed to be a wife and a mother, and that's it. But I was finding so much joy and enjoyment in what I was doing that it just snowballed on accident. And then I started having to dig into my beliefs of, is this even okay that I'm an entrepreneur? Is this okay that I'm doing this? And once I kind of broke through some of those limiting beliefs, it just snowballed from there.

Well, I was reading that you didn't even realize that until you were in college that female entrepreneurs could even exist. So what was the turning point that made you realize you could become a successful businesswoman? And how did that realization shape your entrepreneurial journey?

Can you believe I didn't meet my first female entrepreneur till college? That was how. That was how my town worked. It was very much the men and the women were home raising the kids. And it was so small. So I went to Utah, the big city of Utah, of Salt Lake City, Utah, when I realized, wow, wow, there are women doing this, and they are successful wives and mothers. And I, the first woman I met in college, she owned a physical therapy practice. And I thought, you own this. I must have asked her a dozen times, you own this. You started this. This is Your company. And she said yes. And I realized she had the same, some of the same religious values that I grew up with. And it. Something clicked in my mind of this really is, this really is an option for you. But knowing that it was an option and breaking through my limiting belief of, of like this wasn't okay. Were two different, were two different stories. So that was maybe when I was 18 and I didn't start this, this photography business until I was 35, 17 years later. Yeah, yeah, something like that.

That's amazing. I remember you wrote, I read something where you'd said your father got man of the year award or something. You said, I hope I grow up and marry someone like that. You had no idea you could actually be that.

I had to know when you flew.

So when you started that business and you started to have a sense that this is a business and I can grow this business. Just give us a little. What was going on inside your head at that point?

Yeah, for, for me, it was, it was just really fun and I, I had the opportunity. My husband, I, I actually was a registered nurse at the time and I, my husband was. I was putting my husband through dental school because he was going to be the success, right? So I found the guy that was going to provide the best life for us. And so I was putting him through school. And as I doing more and more, I just kept following the spark. So it was photography and then it was open a photography studio. And then, wow. I was on Instagram and I found this community of women who were just like me and then went from being an influencer to owning another company and another company. And every step along the way was just following this like, spark of enthusiasm and joy and things that lit me up just time and time again. But every. With every business hitting this resistance that I had to push through, which I believe is the best part of owning a business and is why I'm so passionate about entrepreneurship. It's not because it's the business. I've had a few different major successes. It's not the business, it's the business owner. It is who you become in the process of owning a business that just makes it so exciting for me that, that I truly love that people don't tell you that. Right? People are like, o going to make millions, you're going to be able to retire your husband, you can do all this. And that's the, that's what people are looking for. But really it's this person that you become just following the spark time and time again. That I think is the most stunning part of being an entrepreneur.

That's cool. I remember reading once that someone said, if you want to get the fast track to spiritual growth, get married, have children, start a business.

Oh my gosh. So accurate.

Yeah, it's so true. Because everything that's not clear is going to show up. You're going to have to deal with it. But when you deal with it, you grow.

It's great, a hundred percent. And you have to mention you have to flex that muscle of trust, like trust in the universe, trust in something bigger than you trust along the way.

Now you've mentioned that you have a deep passion for helping women grow businesses. Let's talk about your work in that area for a minute. Why is that so important to you?

Oh, because I wasn't allowed to do it. I wasn't truly from our prophet that wanted women to stay at home. It wasn't, I didn't believe it was an option for me. So I felt this lack of freedom that like this was the life. This was the life I was handed. This was my role, this was my job. And when I kind of broke out of some of that box and some of that, some of that programming to really do what felt true and right to me, it changed me as a human being. And that's why I'm so passionate about women, especially mothers, doing this. Because you change, develop as a person, you get spiritually stronger. You can get time, time location freedom that I'm so blessed to now have. That's why I'm so passionate about it. Because it just, it makes you better. I believe it makes you. Those who feel called to entrepreneurship, I believe it's their path for spiritual growth. I really do. And that's why I'm so passionate about it. Because who doesn't want to help people on their journey to becoming who they really are?

That's cool. Now you just mentioned a term called location freedom. Location independence. You write about that and talk about that, teach that. I know you moved from Idaho to Arizona and then you could go back to Idaho for the summers and talk about why that's so important and how's that impacted your personal life to created that in your life. This location freedom that you talk about.

Oh well, that's another thing that I, that was, I just didn't grow up with that. That was so out there. I never even could have imagined having a life like that. My, my town has 30,000 people. And the more specifically the little country, the little country town I grew up in had 309 I think so. To be able to see the world and to, to be able to work from wherever you want. I believe it's one of the craziest gifts gifts of our time that I wish and I'm so excited for during the pandemic that more people got a peek into this world. I feel like that just poked holes in our reality of see was really possible. And I think that when you have that location room, you're just free. And when we are free, we are closer to who we really are meant to be, where we can follow our passions and our trust and our guidance. And I having this location freedom is one of the most joyous parts of my life. We spend most of our time in Arizona where we raise our kids. And then every June we pick a new place to travel to. So this was. We spent all of June in Costa Rica and then we come up here. Why you see all the antlers and things on the background is because we're in Idaho for the month of July. But it's such a gift and it's not really out of the realm of possibility for most people these days.

I believe it's interesting a lot of people. I just bought a piece of property in Costa Rica, building a house down there. And so it's a really cool country. So I'm glad to hear you were there for a month. What, what did you like most about Costa Rica? I'm just curious.

I'm so excited for you. That's amazing. The, the, it is the density of the forest and the rainforest and the amount of plant life, just that the thousands of millions of species, it is the most insane. I'm like, did God love Costa Rica more than he loved everywhere else? Because it seems like he put a lot, packed a lot of punch into this place. It's just beautiful and the people are beautiful and so kind. And I personally liked just the slower pace of living. I thought, wow. I feel like in the US we are always trying to achieve. That's why we have the fast food. We have everything so that we can keep going and going and earning more. And they seem so content with just what they have and the slower pace, even just down to the making of meals. There's. There was no fast food availability options. That really impacted me of whoa. We are on this really fast track where we are and Costa Rica seems to just have this pace down a little better. What about you? What do you love about it?

Well, I like the people a lot. I love the, the, the food's organic for the most part. There's no GMOs down there because there's no army. They don't have all the money spent on defense. We, the U.S. defends them. So what happens is a lot of education that occurs. People are intelligent, they speak mostly speak two languages. And the rainforest, as you said, the weather. I just, I. I just, I'm. I love the place. It's really fun. And there's restaurants from all over the world and you go there and it's very casual and slow and easy and lots of options and choices and so. Yeah, that's cool.

I love that. And my kids didn't wear shoes for a month. It was awesome. Who needs shoes?

There you go. There you go. I just wore sandals. Now you have something you call more mundane moments. Scholarship program. Tell us about that and the inspiration behind it and how it contributes to providing income freedom for those who may never have thought it was possible.

You know, this kind of started. My husband was a dentist. He has since retired and he works with me helping women grow their businesses. But his heart was. And my heart just hurt for some of his assistants that had multiple children at home. And they, they didn't necessarily love their job, but they were like, this is all I'm qualified to do. And I believe that every single woman is. And man, we are all. We all have a dream in us. You. I know. What's your quote? If you. I do not believe you're given a dream unless you have the capacity to achieve it. That is a Jack Canfield quote. And. And these women had all of these big dreams. Wanted to start a cake business, wanted to start a daycare, but they didn't feel like they could it. And I. Since I've been able to grow businesses from this ground up, I knew that they had it in them. I knew if they had the dream, they really could achieve it. So we started this to help women, to help them along the path from. From zero, from where they are now to being able to have a little bit more of this time. Freedom that they could spend with their families and chase their dreams. And it has been such an honor to be able to help these people get. Get more of that freedom. Because like I think I've said it probably five times this podcast, this life is about freedom. For me, anyways. That's my core desire, is to help people find freedom. The freedom that I didn't feel that I had until I gave it to myself. So it is a beautiful gift to be able to help women to get that.

I know you have something called Suzy School. And you are helping people achieve this time, location, freedom, income freedom and so forth. And, you know, helping them move through the entrepreneurial pathway, I would call it. You've got like a, you know, freshman year, sophomore year, junior year kind of thing and helping people start businesses, grow it, scale it, et cetera. So if someone's watching this and they haven't done that, but they're thinking about it, you know, I thought, I would love to start my own business. I've got this idea, you know, what advice would you give them to? You know, they're sitting here watching, going, yeah, I want to do this. She did it. I think it's possible. Speak to them.

I would say first, probably the thing that's holding them back the most is fear. And this is where the spiritual journey of business ownership leads, is it starts in a place of fear. You have this glimmer, this desire, this rocket of desire, like, I want to do this. And then your ego comes in, it's like, you can't do this. Yada, yada yada, you can't do it because of this reason and this reason and this reason and this reason. And most people stop there, they have the dream, they let the fear cover it up, their ego gets involved and they never do it. But if you can just find it in that brief moment to say, I can do this, I am worthy of doing this, I desire to do this, I trust that I'm going to be given the pieces to do it along the way and just start moving their feet, taking one tiny action after the other. That's how it all works. It's not this grand drop in thing. It's not, one day you're here working your 9 to 5 job that you hate and the next day you own a business. It is piece by piece, step by step. So you just got to get over that big hump of fear and take the first step. And I believe the first step, step is always revealed to you. So it may come in the form of an Instagram post. That's inspiring that you follow a girl and then you hire her as your coach. Or it may come as your uncle who said, oh, I heard of this girl doing this. And it lights the spark in you and you reach out to her. There's your path is going to be shown. And I think people get stuck in this. I don't know the skills, I don't know the strategy. And that's all just your fear bs, just covering up, just covering up your desire, covering up what you're capable of. So if you stay open and looking for the clues of, hey, this is the path for you. They're there, they're there for all of us. So I would say that follow the clues, get out of your fear for a second. Just start moving your feet.

Yeah, I love. Martin Luther King has a quote. It says something, you can't see the whole staircase. So what? Take the first step, and every time you step up another one, you see more of the staircase. And I remember saying in the, in the movie the Secret, you know, if you're driving down the road at night, your headlights only light up the next 100 yards or so. But then as you traverse that, then the next hundred yards light up. And my life has been. I mean, I started as a high school teacher, and then I realized my students didn't believe in themselves. So I started to teach them self esteem. And then someone said, you should teach the other teachers how to teach this stuff. And all of a sudden I'm an educational consultant. And then someone said, my husband's company needs what you're teaching. I said, I never worked in a company. Said, they're just big kids in suits now. Go over and teach them this stuff, you know. And it just kept unfolding, one thing after another. And then one day it was like, all these stories I've been telling. Someone said, are they in a book anywhere? I said, no. They said, well, they ought to be. I thought, gee, how many stories do I know? So I'm writing on the plane on the way home, you know, all these stories, I'm making up titles. The Girl Scout story, the puppy story. And I had 69 of them. I thought, wow, that's enough for a book. And that turned into Chicken Soup for the Soul. And in the back of that book, we had an extra page. The publisher said, you know, there's an extra page. We print it. I just wrote, if you have a story, send it in. Maybe we'll do a sequel. You know, we're like 300 books later now. And so you never know. If you just keep taking that next step, whatever seems to be in front of you, do it as well as you can. And then what happens is that evolves into something else, devolves into something else, evolves into something else. I'm, I'm curious for you. You know, I think we all suffer challenges and face, you know, we're faced with challenges. I know I was lots of different things. I had people embezzle money from me when I first started. I had teachers Getting upset that somehow if I was teaching self esteem to kids, I should teach them to love God, not themselves. You know, they would really be out in front of schools with picket lines. So I'm curious for you, what were the biggest challenges you faced along the way and any lessons you could pull out of that for people?

Well, I was thinking back to your staircase where it's. You step on a staircase, then you go up, and then you go to the next stair. But no one talks about that time when you're like, I'm stuck on this stair. I can't actually see the next path. And the biggest struggles have been, for me, when there's a reason when I'm stuck on a stair. So we started a business called Joby, and it is a company that has a patch that cures, takes away menstrual cramps. Truly. And we had this amazing launch out of the gates. We did a million dollar launch in the first four hours of the. It was just bananas, was so fun. We had all of this momentum, and then some things changed on Facebook and things changed in the marketplace and we found ourselves declining. And I'm like, are we going down a stair? What? This isn't. I'm not totally used to this. I'm not used to going backwards. It feels like we're going backwards. What are we doing wrong? And that. That place is. That is a scary place where you feel like you're going backwards and you aren't. You can't see the path. But that's the time when I had to, like, really dig super deep. So deep. And then you have to. You have to help your team dig so deep and you have to fake confidence a little bit, like, this is all going to be okay. This is all happening for a reason. For some reason, the next step just hasn't revealed itself yet. So here we are. And just trying to stay okay in that moment when you feel like you're sliding back. So it comes to find out we had some. We had some processing and development that we were able to do in that time that was really able to take us to the next level. But we stayed on that step for so long, such a disheartening amount of time that those are the times that it feels like it's so easy to, like, give up, lose hope, quit, do something else. It always goes back to trust for me that everything was happening for us and not to us. And now we can see now that we climbed a couple steps like, aha, you. That's why we were stuck there. But when you're stuck there, you're just like, ah, we're just stuck, but trusting that it's coming in its time.

What do you think undergirded that trust? I mean, we hear that phrase a lot now. It's starting to be part of the culture. You know, the world's not happening to us, it's happening for us. You know, I've seen a lot of, I've said that. I know a lot of people have said that. I saw Tony Robbins said that recently and something he did and. But what, what do you think kept you believing that? And was it some spiritual faith? Friends reading books, meditating? How did you manage to maintain that, that faith through that period of time?

I would go d all of the above. It was. It is that, that is the practice. That is, that is the I. What I love is in business where soul meets strategy. And if you're not working on your soul, I don't believe your business is going to thrive because you're going to hit a lull, you're going to start going backwards, you're going to start slipping. And if you're not putting in the work on yourself, on, on, on the spiritual side, you're just going to slip right down there with it. It is your job as your soul to keep everything centered. So for me, books are huge. I'm such an avid reader. I love books. I. Things like this, podcasts, things that keep you in this frequency of abundance and keep you in this energetic of things are going to be okay. And retraining yourself step by step, time after time, to get back from, oh my gosh, we're slipping to okay. It's going to be okay. And that's a minute by minute practice that I. I credit the truly so many people in my life, books, experiences, plant medicine, things I was raised with growing up, all the stuff that we, all the stuff that we need is already in us. We just have to uncover it and not cover it back up. And so I believe that everyone has their own path to that, their own path to enlightenment, their own path to being okay in the hard times. And my path isn't going to look like your path. My books that I read aren't going to look like your books that you read, but they're going to be the right ones if you were open to it.

I find a lot of times the books are someone sends you a book or you just happen to see one on Amazon and you go, huh, that sounds right. And you just attracted. I've actually had a Woman tell me. She's one of my senior coaches now. She starts walking through the bookstore and all of a sudden your book fell off the shelf onto the floor in front of me. I put it back up and it fell off again. I'm going get out of here. No, but that. And she said, I figured I, I'd look better. I didn't even look at the COVID the first time. So I bought it. She said, changed my life. So you go like, oh my God. You know, if you just pay attention to the clues around you and respond to the, the hints and so forth. And when people send you a book or you're attracted to a certain podcast, if you trust yourself. Do you. Do you have daily disciplines that you do?

I do. I love meditation. I love. I have four kids at home, Jack, ages 11 to 4. So we always have craziness running around. So really centering myself. I have a meditation practice three times a day. Wake up first thing I do in the morning, usually a transition time before the kids are coming home from school. I meditate, I try to re center and then again at bedtime and then of course at my bedtime routine. I love to like write my, my manifestations like I'm living them. You know, this, you are this, you live this. You taught this to me. Really, really being in the moment with what I want to see my life unfold and getting into that frequency and really the, the thing, the. My practice, all those are my big ones. But it is an hour by hour, moment by moment. What are my emotions doing? Checking in. How haywire they're going. Why did I get stuck in this spiral? How do I get myself out of it? And I have found the times that I find myself on that business staircase stuck or I found myself going backwards. It's usually because I'm forgetting that practice. I'm forgetting to check in with me. I'm forgetting to attune my frequency. I'm forgetting to. And I'm just letting life happen. And I'm not really saying cognizant of where are you? Where are you right now? What is your frequency doing right now? So some days I'm better than others, right? But that's usually my practice.

That's cool. I have something I'm doing right now. I read this, I don't know, somewhere and I took a package of three by the little two by three post its and you put them around the walls of your house and the bottom of the staircase in the mirror. Every time you see one you say, okay, stop. What Am I thinking right now? What am I feeling right now? And it's just a matter of you. Oh, no wonder I don't feel good. I'm thinking about that's not going to work or, you know, whatever it is. So it's just some little reminders to stay conscious, to be mindful. That's cool. So that is you call yourself. Yeah, I shared another one with you. I learned, too. I love learning things. There was a guy, wrote a book, he was a peak performance expert at West Point, our military academy. And what he teaches his athletes, because he's responsible for keeping them all motivated, is every time they go through a door, they have to repeat their affirmation. So we all have like our major affirmation for our goal. So think about, you're going in a bathroom door, you repeat your affirmation, you're coming out of the bathroom door, you repeat your affirmation, you're going through the car door, corridor, whatever. And I, that, that. I did that for a month too. And it like, just. There's so many things you can do that are out there that can become little practices that keep. But the term you use that I love was keeping your vibration high, raising your vibration. It's all about vibration. And when we say in that space and we attract the things into our life that are at this vibration, like all the time, freedom and the income and so forth that you have now. You call yourself a branding expert. Go ahead. You want to respond to that?

I wanted to hear what the outcome was that of that practice. Did you feel way better? What was the outcome?

I think feeling better, yes, for sure. But more importantly, starting to manifest more, you know, like, I don't always do my affirmations at bedtime. You know, you kind of get used to doing something and then you forget it sometimes. And that kind of reestablished that for me. Like, it's important to keep doing the affirmations and so doing them all through the day like that. Started to find that, you know, things I was wanting to happen were happening. We're sped up faster, out of the blue, you know, they would come, but it's just being in that space.

Yeah, it's so true. It speeds them up.

Yeah. Cool. So I want to ask you, you. You call yourself a branding expert and you help people develop their brands. Everybody wants to have a brand today or be a brand. Talk about how you approach that.

Oh, I love branding because I love people. I think we are all so unique. We are all so unique and magical. And I love about Branding is pulling out pieces of people that make them. Them. And then it's fun when it's their personal brand. It's like, this is actually. Do you know that this is what's so unique about you? Do you know that this is what you make people feel when you walk into a room? And sometimes people can't see it in themselves. So what I love about my work in branding is I'm able to hold up a mirror for people and they're like, oh, yeah, I do see that in. But sometimes they can't see it in themselves. And it's someone they own, like a product company where you can take these pieces that make them. Them and then apply it to an inanimate object like. Like their. Their product and make that a brand. Because it's all just energy. We know this. We're all just energy. And so when you can really get this beautiful, concentrated energy of a person and figure out a way to spread it with the world, figure out a way to make it sticky, figure out a way that it can have its own attraction, power is just so fun. But it's hard for people because it's hard to look at ourselves. It's. Sometimes we can't see what other people see. So I love that work.

How would you describe your. Yourself in relation to your brand that way?

Oh, my goodness. Oh, it has been such a journey. My relationship to my brand, my relationship to my. And that's because my relationship to myself has been a journey. So I've been a nurse, then a photographer, then an influencer, then a product company over, then a educator. And along the way, letting myself evolve and change and grow and become something different has been the heart, the most interesting and somewhat hardest part of the journey. Because when your brand develops, you. You start to call in different people. And when you call in different people, what often happens is old people fall away and you're like, oh, but I was resonating with you. And now I'm at this different place, and now I'm vibrating at this different frequency and we don't resonate with anymore. And learning not to take that personal and just, hey, this is just a frequency thing. This is just an energy thing. We are no longer in resonance, and that's okay. Has been the journey of the last 11 years. Because, you know, my ego's like, I want everyone to say, and I want everyone to like me, and I want everyone to never leave, but that's just not reality. And that's. That's not even healthy for us, right? So that's been the journey for me is letting myself evolve, letting my frequency shift and change and not feeling like I have to stay as one person letting myself evolve. And that's what's so fun about branding, when you do it authentically, is that you, you can give yourself permission to evolve and change.

Interesting. Well, I think one of the things I think about the qualities that I admire in you, one's authenticity. You always seem to show up as who you are and as you say, that can evolve and change, but as you do that, you let people see who that is. And secondly, I think your enthusiasm is just like off the charts, you know, excited about what you do and who you are and what you're evolving into and what you're creating. That's good.

It's an exciting life. It's, it's exciting. It can be so exciting. And I do hope to serve as a, as an example of that. Of is it's okay if some things don't work out. If you follow some enthusiasm and that was turned out to be a bad idea, that's okay too. When you follow these sparks, follow the enthusiasm, life's just more fun. And when life's just more fun, you manifest things easier. When you manifest things easier, like, what more can I do? And I, I, I just have been blessed to be a born actually with a lot of enthusiasm for a lot of things. So thank you for seeing that and honoring that in me. Jack.

I had a, a mentor once. Her name was Virginia Satir. She was a family therapist who was very, very famous. And she used to give out these T shirts that said I I A F F I. And it stood for if it ain't fun, eff it. And she was giving out with those when she was 80 years old, you know.

Okay, I love her.

Yeah. Follow your fun. Follow your fun. I think this is something new you're doing. You have something called your online course empire, which helps people build online courses and record them in your state of the art production studio in Arizona and talk about that, if you would.

Yes, well, we talked about time, location, freedom. And I believe online courses are the most incredible way to get that time, location, freedom and still be able to do the work you want to do in the world and get your message out there. And so we, we have this really incredible studio where people can come and record. We help them, we help them along the way of how to build out their course. It's our belief that everyone has a course inside of them. Everyone has something unique that their life experiences has taught them. We've had successful courses from like potty training to how to deal with a difficult adult children to how to grow your business. Because there's someone out there that what you have to share and that person may not ever be in your hometown, may not ever be sitting across from you at a table, but through online courses, your message can impact people all over the world at one time and you don't even have to be there. It's so beautiful. So we love helping people get this time and location freedom through online courses and sharing their message with people they would never get to meet. It's such a gift of living in 2023 that we have this opportunity and that education is so abundant. But I think we can get education online, right? You could Google something right now and everything we need to know we could probably Google. But because there's so much information we don't. We no longer just want to go to Google. We want a person we know and like and trust that we know is going to bring a transformation in our lives. And that's what I love about courses, is that this course creator can lead people through this transformation that Google could never hope to do. But because of their uniqueness and their energy in their. And their joy, they can really lead people through this transformation. So we help people do that. And it's, it's so fun to see people go from stuck in where they are to be able to build this wealth in quite pretty. It's not that hard to do, actually.

Yeah, I know I've created a lot of courses like that and you know, just start like you said, just begin and keep taking steps. Eventually it ends up being there. I'll ask you this question. You work with tons of women and you've mentioned fear as one of the common barriers that stops people. But do you see other limiting beliefs that are most common in the women you work with? And if you do, how do you support them in overcoming them?

Oh, that's such a good question. Fear is definitely the biggest and I think lack and scarcity of, of. And that just also goes back to fear. This lack of I don't, I'm not enough. I am not enough. I don't have enough. I don't have enough experience, I don't have enough charisma, I don't have enough money. And so they really let this I don't have hold them back from what they actually may have. If they would let themselves, let themselves even. Just dream, let themselves even. It's interesting, like me growing up in my small town, I wasn't. I didn't. I wasn't allowed to dream as what I could be. I. I just. I didn't even see that it was possible. So allowing yourself to really dream is the first step that so many women actually have a hard time with. And then two, realizing that you can have it, you really are worthy of having it. You came to this earth completely worthy. I am not more worthy than you, and you are not worthy than me. We are equal in our worthiness for having our dreams. And so really rooting into that, like. Like, I am good, I am worthy, I am chosen. Is. Is. Once you really believe that, I think people start to feel that. That unstoppableness within themselves. But it takes work, and there's a lot of unwinding, and there's a lot of childhood stuff you kind of sometimes have to sort through to really find your own worthiness, but really, really sinking deeply into that. I am worthy, I am good enough for this, I'm good enough for my dreams is something that we do a lot of work around in my program.

That's good. Yeah. I find that almost everyone, even me, I just recently was doing some plant medicine work. You mentioned that. And I found out when I was five, I was just natural, fun kid. And When I was 6, I was in school and I was on this playground, and I wanted to learn how to slide on the ice like all the other kids. That was really cool. And I couldn't do it. And I stayed after school one night, I practiced for, like, three hours, Got good at it. The next day, everyone, ooh, camp feels cool. And I realized in that moment that I had traded my natural fund for approval. And I. All of a sudden, I was doing it for approval and inclusion and impressing other people rather than just doing it for the fun of doing it. And that was the beginning of me making decisions that I wasn't enough unless I was more than enough, better than enough, as good as everyone else in my mind, et cetera. And we all do that. When I was in graduate school in the School of Education at the University of Massachusetts, there was a course called Psychological Education. How do you educate people about themselves? Something that should be in every school and it's not, unfortunately. And we realize everyone has what we call the. The core killer statement, I'm not blank enough. And at some point we decided I'm not attractive enough, I'm not athletic enough, I'm not strong enough, I'm not smart enough. And then you've added the I don't have enough, you know, whatever that might be. Intelligence, money, friends, connections, experience, whatever. And you've got to go back and heal those decisions. And until you do that, then you're going to have low self esteem, a sense of unworthiness, a sense of no competence. Everybody has to do that. Nobody's exempt and unfortunately nobody tells us that. And we think therapy is only for people that are sick and crazy and you know, mentally ill and so forth. But it's really this kind of coaching and the work you do in your school and the work that I do in my work that helps people release those decisions and step into the essence of who they truly are. And then magic happens for sure.

I love that you mentioned that you mentioned one moment. I love that you mentioned your inner child work because that's something that I'm super passionate about doing, however that comes up for you and giving just all that little, all that compassion to little Jack Canfield who was just wanting approval and understanding where like the birth of, of this, this operating system came from, that we all have these places and I think sometimes it's easy to blame like oh, our parents or where I grew up or my town, but really giving just compassion to little. You can go so far in your healing journey to get exactly like you said, to the places that you need to go. I love that you brought that up. Thank you for sharing that story with us.

Oh, you're welcome. Just a couple of final questions. You're future aspirations of goals. So you are now you've got this new thing you're doing with the course development so forth is you look to the future. What's on your plate? I'm curious.

Oh, that's a good question. I want to help thousands and thousands and thousands of women get, get freedom, get freedom from their. It comes from. You got to get freedom from yourself first. You've got to dig in and give yourself that freedom that no one else is giving to you. So you have to do that in that that's really digging into the spiritual work, digging into the inner child work, digging into your limiting beliefs so that you can be free of them. And then when you're free of them, then you're free to do anything you want in the world. You can build the business, you can have the time, location, freedom. So I want thousands of women to be able to experience this freedom first that comes from inside. And then once that freedom comes inside, then this freedom that you want in your physical reality just comes. It comes more effortlessly and easily. So I Just want to help, Help thousands of women be able to do this.

More.

Thousands. We're already helping thousands. Just bigger, more. All of them. The whole world. Is that too. Is that too big? Is that too much to ask? Is the whole world is free?

No. No. You know, fortunately, there's more than one of us in you and me and love lots of others. So I think we're making a shift right now. I really do. You watch what's on tv, you watch what's the podcast, the books that are coming out, the things you're doing, the things I'm doing, other people and then our students are doing. And I really do feel like something's shifting and. And I think there's a lot of problems in our world too. But as they say in aa, sometimes you have to hit bottom before you start to move up toward the top. So I think we're seeing that as well in the world in terms of divisiveness and drug abuse and political corruption and all the things. But we're becoming more aware of it. And so awareness is the first step for sure, not only in our own journey, but in our. Our societal journey. People want to contact you. Then go to susie school.com. take a moment and talk about Susie. I love the name, by the way. It's so clever. And it's S U Z Y. For Those of you one of the suzieschool.com tell us a little about what people can find there.

Yeah. So they can join any of the programs. Freshman level business owners who don't know what they're doing yet and want to get their feet under them. Sophomore who already are, have a little something going on and want to grow to their first six figures. And we have junior for people that are already on their way to seven figures and senior levels for people that are on, on track for senior levels. And the thing I'm most excited about is helping people right now build their online courses because you don't have to be, you don't have to even have a business to get that magical knowledge outside of your head and start sharing that with others. So where I hang out most, Jack, though, is on Instagram. That's where I hang out. That's where all my people are on Instagram. And the Susie and Todd podcast that I have coming with my husband.

Oh, far out. Very good, very good, very good, very good. I was in a workshop recently, speaking there for a friend of mine, and he said, if you don't think you're, you're. You can be a consultant. Have a course. You're crazy. So take out a piece of paper. He said, write down everything you know at the top. Then at the bottom, put a number that you'd like to earn. Now you're a consultant. Go teach that stuff.

That's so good. It's so true, though. It really is that easy.

We all know stuff that other people don't know, and, you know, especially if we've, like, you know, got some hobby we've created or some service we're doing, and. And we've got a lot of experience, you know, just raising a child with special needs, that's something that not everyone knows how to do. And if you've done that, then you have that to share with people. All right, well, this has been fun, Susie. I really appreciate it. I want to let everyone know that Susie has an amazing studio in Arizona right now. We're getting a little bit of a fuzzy picture from Idaho up there, but. But just to know that her work that she does with you, when she works with you is incredibly cool, because I've interviewed you before when you were in that studio. It's an incredible place you've created for yourself. So thank you for joining us again, Susie. I really appreciate it so much.

Thank you for all of your energy. Jack. Have the best day. Thank you. Thank you.

You're welcome. You're welcome. And thanks to all of you for joining us today. And take the heart, I hope you took some notes, and notes are nice, but. But start taking some actions based on those, and you, too, can become someone who's sharing what you know with the world and find a way to monetize that, and then we'll call you a successful entrepreneur, just like Susie. All right, everyone, we'll see you next time. Take care. Thank you.