Jack Canfield breaks down what it takes to become a paid speaker: you need content that actually changes people's lives, measurable results to prove it, and marketing that reaches meeting planners. He points to Paul Zane Pilzer's "next trillion" wellness keynote as the model.
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Hi there, I'm Jack Canfield and I have a question for you. Have you ever dreamed of becoming a professional speaker in your field or even a motivational speaker at the human potential arena, helping to transform the lives of others? Well, today I'm going to tell you how you can make this happen. Building my speaking business and eventually offering books pack packaged courses and live training programs has literally skyrocketed my career over the past 40 years. But more importantly than that, the satisfaction that I get from sharing success principles and transformational exercises with groups is unmatched by anything else I do. Whether it's a group of teachers and educators, or business people, or even cabinet ministers in government that I'm speaking to. I've gotten to see their breakthroughs in real time and and hear about their later successes through the many emails and letters that I get. And it's a great feeling, but it's also built a great career. Now, perhaps you too are thinking that becoming a professional speaker is for you. And if so, I've got some pointers for you based on my work with all kinds of groups in more than 50 countries. First, content is really key. There's so much information and noise out there, people can get advice almost anywhere. But when your content, and by that I mean the principles and insights that you teach changes people's thinking and gives them a whole new way of approaching their lives and careers and relationships, that's the kind of content that gets internalized and used by your audiences. It's not just feel good stories or great entertainment from the platform, but real transformation taking place. And that's why content is key. You have to prove your you can deliver this result before anyone will hire you to speak in front of their group. Now secondly, you need a way to market yourself as a speaker. There's a reason that some people quickly become recognized as a leading expert in their field with all the fame, fortune and opportunity that goes with it, while others in the same industry struggle just to get by. And there's a reason that some speakers build a great speaking career, but also go on to get book deals, licensing deals, distribution deals, speaking tours, spokesperson contracts, while others wait years to get hired as a speaker or find a publisher for their book. And that reason is marketing. You have to identify what you know that's marketable, then identify which meeting planners and groups need that knowledge and are willing to pay you for presenting it at their next event. Now, today I have a unique gift for you. It's an in depth webcast I created that explains the the process of becoming a speaker and transforming audiences around the world, as so many emerging speakers have done whom I've helped launch over the past five years. And I'll tell you about it in a moment. In closing, I want to share my experience of the best speech I've ever seen. It was given by the economist Paul Zane Pilzer at a large chiropractic event in Las Vegas before an audience of nearly 10,000 people. Paul delivered his message was the Next Trillion about the onset of the wellness revolution, how statistics and pure economic trends prove that the next trillion is going to be happening in alternative medicine and alternative health care, and why chiropractors were so well positioned to enjoy the benefits of this next trillion dollar trend in society. And he weaved in a fascinating mix of his own experience and in working with consumer product companies, information he had researched on the medical and alternative health care communities, economic facts and figures that were regularly available in print, and his own inspirational stories about the subject. And it's no wonder Paul received a thunderous standing ovation. I was energized, motivated and excited about the future. And I'm not even a chiropractor. It literally changed the thinking of the chiropractors in that room and everyone else who was there about how they could excel in their practice as wellness began trending in their local market. Now, just like Paul Zane Pilzer, you too can have a future as an industry professional, a platform star, or the world's next motivational speaker. Is becoming a professional speaker something you want? If so, I have some homework for you to complete after watching this video and I'd like you to watch my webcast to learn how you can transform your life and your career by becoming a professional speaker and trainer. And in it, I'll teach you how to quickly remove blocks, fears and uncertainty in yourself and in others, how to make a living as a trainer, and how to transform others through training using my proven methodology. So if becoming a professional speaker is what you truly want, why wait another second to take action? Take action now. So thanks again for watching and remember, nothing will change for the better until you do. Now, if you found this video helpful, please make sure you like it, share it with a friend who may need it, and subscribe to my channel for more videos like this one and for some additional resources on speaking and training, visit my website@jackcampfield.com.
