5 techniques to convince non design company to get you hired as a designer

Foreign how do I convince a company that design job and design role and designers are so important? Right? There is a huge transition which happened in the year which is 2000, 2010 and 2020. Okay, these 20 years and two decades, I would say there was a lot of new job introductions happened, but some people were able to. Some companies were able to understand its importance, but majority of the industries was not able to accept those designers. Okay, so if you are in that zone who don't know how to really convince yourself as a designer to certain non design companies, you wanted to really feel that importance. You want to make them get you hired. Here is the exact five steps and tips which I'm giving you guys. Okay, so this podcast is going to address this very big pain point which a lot of students have asked me and also a lot of students faced hundreds and hundreds of rejections, guys. Okay, so stay tuned. This is going to help you a lot. Even if you are a designer, if you are working in some other organization, not able to pitch your concepts to your engineering team or software team or any other team, this particular 5 Answers is going to give you that clarity for those people. Okay? With that being said, now let's dive into this topic. Guys, welcome guys, welcome. Thank you for staying tuning in with me in Design for Change podcast with me, Jagdish. Thank you so much guys. So the very first important element, how you can convince yourself as a designer is showing the intangibility and the mysticness in design. What is intangibility? See, design is actually a very abstractful thing, right? We cannot show something like a very tangible or something which will work on the day one because we're thinking about some concepts and designs and all. But if you're able to showcase that unseen things what people don't see normally either you can show it through your portfolio or your or your work or your prototypes or something like that that could actually convince them. Like let's say if a car company is hiring you, okay, they would have not had some industrial designers or UI UX designers before, but they are actually used to design car with four wheels and they have a bonnet and they have a structure, something like that. They don't want any designers, okay, but you are pitching for them that you are saying, hey, I can add a great value to your company. But that particular hiring manager or any designer in that particular stage is saying, no, we don't need that support yet. We already have design. We already have our car running exceptionally in 100 kilometers per hour. No change is required. How do you talk to them, right? This is a practical example, practical problem when you face it. So now if you show that intangibility, like let's say if you're designing a car which can have only two wheels, how it's possible, Yeah, I don't know, like it could have a gyroscopic principle. Let's not talk about technicality, let's talk about the possibility. What you can show if they're able to see your car with three wheels or if you're able to show that kind of a concept which can have people floating when they run in a car, then they will see that intangibility of your design. Oh yeah, this is a very different idea. Why don't we try this? Why don't we take this as a concept and do it? See, chances are that people will get attracted to the intangibility. What you're showing, this is how you demystify that this can also be possible, right? See guys, big companies accept this easily. But this podcast is going to hurt us for the medium sized companies and the small scale industries and the large people who are really applying for design jobs and getting faced. So you need to show that unseen things for the people. Okay? Second important aspect is you need to show the long term benefit of being a designer. See, you can show how simply simplicity a product can bring, how much decluttering a UI UX can make the customer experience better. How your change in thinking pattern could bring in a very simple product which can in the long term save huge amount of time for the users. Let's say if you're using a payment application app, okay, you're using only two steps today make the payment, which whereas the other way is like 20 steps you need to do and 10 minutes of application you need to fill that form and make the payment. See, you're saving time not just now, you're saving in the recurring future, right? So you can show that long term benefits what will happen. Simplicity in the product will come. You can bring down the, what you call operation time and cost like anything, right? So that is like a long term benefit. Third, you can show a significant cost saving how much you're doing. See, see this is exactly called elimination. When you're, when you're designing a mechanical part or when you're designing a user interface or something which can even sometimes simplify the activity. Like let's say three functionalities getting solved in only one function. How about that? You're designing something like using design thinking principles and then you are thinking about first principle and then you're talking about thinking very clearly and simplicity. What happens? People will be like stunned because you're eliminating the functionality of the other two departments where it is not needed. Only one function and one team is able to solve that problem. You can eliminate departments, guys. You can eliminate an entire vertical of a company. When you think about solving that problem, your customer will be blown. To be very honest, we have blown that kind of a customers in our office, guys in our client base. International clients leading number one clients in their particular subject domain. So when you have the design thinking applied, you can show that kind of a huge department wise you can eliminate that and you can replace with a very simple operating principles and structures and systems and products and service people will be happy to hire you. If you show that kind of a things, see crores of money you are saving. At least if it is a small scale industry lacks of money and this entire resources is saved. Not giving those kind of resources and all with a smaller setting you are able to increase the profits of a company. So show that cost saving. Explain that value tangibly. Then people will be able to get a conviction. This is the third way you can convince some people who are non designers or company who doesn't accept design communities. Okay? Fourth you need to show some exceptional skill guys. See whether you're designing physical product or digital products. See when it comes to physical physical products, I'll say because I have experience around 6 years working in the physical product design. So it's like people say that okay, I'll design a 3D model in Creo, SolidWorks, AutoCAD. That's called design. So engineering design, right? Typically let me tell you guys, that is exactly not called product design or industrial design. You need to show that difference to that company. Let's say if you're applying for a mechanical companies, hey, see designing in a software is not called design. It's just a tool to implement it. When you really ask a customer, think about how and what and where that customer needs and are you fulfilling that. Then you can even eliminate making the 3D model itself. Sometimes you may end up not even solving that problem. Because that is not a big problem at all. No customer has asked it. Why would you design that? You save that entire time and resources, right? See this is exactly thinking from a first principle point of view. Physical product designers largely don't apply this guys because I've come from that background. Of course they can also apply creativity and think about this. But the framework is not like that. The system is not like that. Okay? You will do a 3D modeling. You will make a product, you will manufacture it, you will sell it. That's it. Design is not something like that. You ask the right question, you find exact need and then you solve that problem. Not just by designing physical things, but also by designing digital things. See, you can use 3D modeling softwares for like let's say animation, Blender, Maya, Photoshop Illustrator for creating Photoshop graphics etc. Yeah, but that's also tools asking right questions, framing a story narrative. What is the visual communication I wanted to tell my users and then designing a poster or a video or a visual will make sense. Do not get fall for this what you call tangibility of what physical designers do and the digital designers, which is animation designers, graphic designers directly do. Every proper creative designer will first have a story narrative and a proper reason to solve the problem. Right? Many big animation designers, you go, they'll make a storyboard, they'll make a thumbnail sketches and then only they'll go for softwares and implement it. If you're able to show that exceptional skill guys what you have then that entire organization will think oh my God, this guy is actually having a potential of showing that intangibility. Yeah, we can give it a chance for hiring this person. I have seen many designers using this technique. What I've told you now to get hired for a non designers company. How you can add value as a designer, right? Unless until you show something how people can feel that that is the most important fourth skin. Fifth show that innovative thought guys, use one good idea to showcase. See it could be in your portfolio. See how this innovative thought has exactly flipped that company from down to up. Okay Jagdish, I don't have that much of experience. I'm a fresher only. Show some abstract concept, show some fantasy, show some dummy project. That's enough for now. And you can do one more thing. You can use your mentor story. You can use some of the world's best case studies where design thinking has been applied and that entire company has flipped. One example what Don Norman used to give, okay. There was a big nuclear power plant incident which has happened which is about to happen. And this design thinking idea has saved them. Not engineers, not testing people, not software people. Any others have found out this. But a person who is using design thinking principle has found out that. See that has saved crores of money and huge people's life. So showcase that kind of a case studies then people will be able to see. Oh my God, that is like great. Yeah, we can, we can take this kind of people in our company and they'll be happy to give you a name. Design thinking team or first principal team or a creativity team. People, you can show all this fancy stuffs later. Guys, the school renders, models, visuals, graphics, but you need to show primarily why you are there in that company for add value. If you're able to use these five things, you will be stunning. Okay, just to recap it, you can show your intangibility and mysticness in design using your portfolio and other things. You can show the long term benefit at how it can save time for the user. You can show how much cost it can share for the organization by eliminating the unnecessary things and making it minimal, simple and to the point. And showcasing an exceptional skill whether you're a physical designer or a digital product designer. And showing that one innovative flip thought which can blow everybody and help you get hired. Okay? And to close this podcast, let me tell you guys, it's a golden tip. You need to show your willingness to learn even if that person is not a designer, even if that company doesn't accept design thinking. Show that interest and willingness and attitude to learn and be open and grow more. This is how you collaborate with their engineering team, their testing team, their software team, their marketing team, their sales team, their research team, and then you will be able to add a value to that company to bring solution out of it. End of the day, if you solve problem, only your product or service will be sold in the market. Whether it's a physical or digital. Right? You need to remember that. Stitch all your points to that final thing and then you will be able to convince that even if you don't have skills right now, you can show that willingness to learn and adopt. People will be happy to hire you at least as an intern. Maybe they'll pay you less, but they'll give you opportunity to showcase your skills. Right? Once people start seeing your skills and the ins and the intention and the mindset what you're putting to bring the solution and add value, there is no doubt you will get hired. Guys. Okay, so this is the exact important thing which people are missing. So if you go and apply this file, you will be getting a lot of what you call feedback and you will be getting a lot of value and you'll be getting results, guys, majorly out of this, okay? And also some materials I would suggest, guys, you can make a note of it. Anyway, I'll be pasting you in the podcast as well description so you can read a book called Design of Everyday Things. First you can join in some courses like Interaction Design foundation. You can read their case studies good and you can use some idea toolkits to understand how you can use your design thinking knowledge to solve certain problems. And you can use some of the tools like Adobe Tools, Photoshop, Illustrator, Adobe xd, Figma and you can also join in some design communities and you can join some communities like Reddit, Slack and you can read some design blogs and podcast and you can also go through some big award winning design products and you can use that inspiration like if design red dot design like these are all some of the very good inspiration like design inspiration. These are all some of the best sites where you can go and find good amount of information. And finally you can apply in LinkedIn glassdoors indeed and Bihan's job to pitch these ideas. You can use this five technique, whatever I told you to use that as a template to talk to some recruiters and get hired. Why don't you try that? Okay so use this materials and resources guys. Okay. I hope this podcast would have added value and given you information. Thank you so much guys for staying, staying tuning with me. Thank you and give me best rating if you find this podcast useful and drop in an email if you wanted to connect with me and have my mentorship support because I take only few students for my mentorship program. You need to qualify that. Send in an email, I'll make sure you are interested and I'll take you in to help you guide you to become successful person in design. Okay, all the best guys. Take care. Bye bye. Wait.