Design Terminologies' in Corporates, People scare you with - How to learn in 10 mins

English what is being used in design corporates is very much scary, right? A lot of people use jargon words and they scare you with UX research or something like design sprints or we follow Agile method, we do lean design, we do this, that, we run a hackathon. We do what you call something like a wireframe mockup testing. So how do you really get rid of this? This particular podcast is going to give you 15 different terminologies. What is being used and how you can really get ignored of them. And also how you can get aware what is that and how you can correlate that in your work. Okay, so take lot of notes. I would suggest if you take notes and write down the points, you can get more aware of taking action. Welcome guys. Welcome, welcome. So a lot of people get the problem of having a fear of judgment. What if I really don't know about this terminologies? What if think about me, right? To be very honest, nobody cares if you're answering. It's good if you're not answering, they'll go and ask you the next question. Simple. So whatever people are going to judge you, do not worry about it. They might be also have started like that, right? People don't get this point. They get into a what you call a kind of feeling, that fear of judgment. People will ignore me. People will ask these questions in the interview and they will reject me. Okay, what happened? What what happens? It's fine to get rejected, right? You can go and apply for next time and then you can get selected. What? That's the max possibility, right? You have to worry about the worst case scenario. Are you really going to be get killed or stabbed if you don't know something? You should first get rid of all this BS thoughts because this will kill your creativity. First. Okay, the very first terminology what you can learn in UX research in corporate design is user interviews. User interviews is going to users and asking some questions to collect details about your project survey. You can use some kind of of templates like a questionnaire or online Google form to ask people what is their views. That's called surveys. There's something called usability testing. You can conduct a prototype. You can conduct a what you call testing for your users or maybe a group of users for the sample what you developed, right? Like let's say if you've developed a bottle for drinking, you should give it to your users and understand how they're able to comfortably drink and ask them a feedback. Hey, did you feel comfortable drinking in the water? Yes, I felt comfortable no, it little difficult for me. No, it feels heavy for me. No, it feels super for me. Right. That's called usability testing. And how they're able to hold it, how they're able to dream. If you go detail, it will take a lot of way to do, but this much is enough. Okay. UX research involves lot of insights to talk to people, to get some information whether the user needs are properly met by the product. What you're designing. You can go to Nielsen Norman Group and you can study about introduction to usability. You will get to know all this terminology. It's a very simple thing. Okay, the next process, Next terminology is UX design process. People talk about discovery to find out what is really missing in the process. That's called discovery ideation. Creating more ideas and becoming and making it into a creative solution. Third is prototyping. See, whenever you have a concept, how do you go and justify that? This is going to real time work. You need to make a prototype which is close to real time sample or close to real time product. That's called prototyping testing. We've already elaborated that. Okay, so the UX design process involves a series of stages. Starting from ideation, starting from research, starting from prototyping, testing. It's all finally done to meet the user's goal. That's called user centric design. Okay, you can go to Interaction Design Foundation. I pasted the link, guys, don't worry. You can read the complete beginner's guide on how to understand what is interaction design. Okay, the next important terminology is customer journey. Right? People really scare you with all these terminologies. It's understanding your customer in a more detailed way. Getting to aware of what is your user really feeling? What is his real needs? What is the consideration which you're taking? What are the decisions which he will do before purchase? What are the decisions he will do after purchase. Mapping out this entire journey helps you visualize build a more clarity in your user date. If you're able to do that, then that's called touch points. You can intervene your designs in that touch points for improvement or to enhance their experience. Like let's say if you're designing a payment gateway or if you're designing a shopping experience. People need more support while the payment is getting transferred without any Internet interruption and their money needs to be safely gone. That is the major touch point. If you're enhancing that experience by adding some more creative visuals or maybe a simpler communication and then you are reducing some text and graphics, people will feel more secure because the payment is getting transferred very successfully, right? It's a simple solution what you're offering, but that improves your customer experience. So when you understand the journey of your customer, you'll be able to solve better. Okay. The next terminology is empathy mapping. Seeing, hearing, thinking and feeling. If you're able to do that, you understood what is empathy already. Simple. Empathy mapping is a tool to understand users emotions and experience, right? So it's fostering a deeper understanding of their user needs, their motivations, their goals, their frustrations, their, their real aspirations and aim in life. You can go to Interaction Design foundation, you can find a practical guide to learn about empathy. It's a very, very simple terminology. First of all you can learn what is mean by empathy. Then you know what is mapping and that becomes empathy mapping. You don't need to study a PhD degree to know all these terminologies, guys. Okay, the next term is information architecture. See, architecture means we know it's a building, right? You construct a house. You construct a building. If you're constructing some house using information, that becomes information architect. And if you're able to structure your users flow like let's say your user needs to come from this particular interface of the button to next to press this interface and next click this picture and then come for the purchase page and then make a payment and then they get a confirmation. If you're able to create this flow, if you're able to create this navigation, if you're able to create this journey very simply that becomes information architecture. You create sitemaps, you create some kind of hierarchies, you create some kind of a structure, you create some kind of organized structuring way so that your content is easily navigated by your user. So that they don't feel lost, they don't feel completely wandering here and there. So that you intend the user to do some action, to take decision and complete the whole process. That's called information architecture, right? So it's very simple guys. People really get scared by these terminologies. Then there is something called wireframes prototype mock ups. Wireframes means creating and joining different different frames. What does mean by wire? Wire is like a strip wire, right? Like let's say a thin thread. Frames is like a different different screens in your mobile app or website. If you're able to connect this threads using a different different frames, that becomes wireframes. Simple. Okay, Jagdish, why a wireframe is needed? Because you need to understand from each and every page how the user is navigating. Being a designer you need to first clearly lay it out that then automatically the developer or the people who are going to see this concept for decision making will be able to clearly understand it. Prototype already we discussed mock ups. Mock up is something very, very what you call superficial look superficial, but inside it's nothing. Okay. Whenever you're testing with your user, you can use many time mockups, okay. Which is close to reality, but inside me, it's not a real time coded proper design website so that you can test it out quickly and get a feedback and change in real time. Also, instead of developing a full prototype and reiterating the whole process, mockups and prototypes are visual representation of a design to test the functionality before finalizing. Okay, you can go to InVision. There's a good software. There is a blog which InVision has written. You can read about that. Okay. And there is something called primary research. If you collect information on your own in the field, that's called primary simple. If you collect from online sources, journals or papers, it becomes secondary. And if you are going to understand by asking good questions like let's say what's your name? That's a closed end question. They can only answer their name, right? Do you like this particular design? People can say yes or no. And if you ask a question like let's say why you like this design? That's called open ended question. When you ask something like what's your name? Do you like this? People can only answer yes or no, right? That becomes a closed ended question. So whenever you're using research process, you can understand this. Two open ended questions or closed questions so that you can get it. Okay, so these are all some of the common terminologies which people use. So and the second terminology is quantitative analysis. Whenever you're dealing with a lot of people, like let's say more quantity of people, like 50 different users you're testing for. Hey, do you like this design? Yeah, I like it. Hey, you like the design? Yeah, I like it. Hey, you like this design? No, I didn't like it. Hey, you like the design? Yeah, I like like this. If you conduct for 50 users, this becomes quantitative quantity research. Okay. Okay. What is qualitative J? If you're asking only five users or two users, hey, tell me why you like this design? Then that user will expand his answer. Then you will get more insights, then your answers will branch out. Then you will have 50 different questions for that particular user alone, for that particular feedback alone, whatever he has given. So quality is different. Quantity is testing with more users with yes or no answers. Simple. What is split AB testing. If you are having two different posts, you want to check which post really is liked by a lot of people. You send to different users, same different concept. Or maybe you send to same users with two different concept and see which poster is clicked by a lot of people. There are some link tracking tool like Magic Click Track so that you can track your website, your post or your particular blog, how many people are touching that. If, let's say your concept B is clicked by a lot of people, then that particular concept is working good. So you can develop the B and you can go ahead for designing that. A lot of times digital marketing people use this method to understand which post gets maximum likes and shares and views so that they can increase their marketing visibility for a brand. Right? So testing out with two different concepts and finalizing one is called a B testing the next terminology. What you can really see is about mood boards. Okay, A lot of people get this problem in understanding what is mood board, brand identity, white space, typeface, color theory. Moodboard is about creating emotions relating to that design. Let it be graphics, let it be visuals, let it be any kind of understanding. Whatever your client is really telling you, you need to get that into a form of board. You can pin down some pictures, you can add some music, you can create lot many visual elements so that it becomes more interesting for your customer. What happens is when you create a moodboard, you get more coherence of the concept, what you are thinking and visualizing to put down in the reality in the software. Okay, so brand identity is having a real name or a logo or a brand statement or a mission vision value for your brand. Same like we have identity for ourselves, right? So brand needs to have an identity. What is white space? Wherever the text is filled, wherever the pictures is filled, wherever the graphics is filled, remaining space is called white space. If you leave a lot of white space and if you put minimal elements that call them minimal design. If you use lot of space, lot of text and a lot of pictures, and only small space you have left in your picture or in your post, or in your page or in your website, you are using white space very poorly. So usage of this white space is very crucial. Typography. People who understand usage of different, different typeface family, using their characteristics, using their styles, using their kerning, using their spacing, using their lettering, using the technical terminologies, which is called typeface and typography. Understanding colors is about what is your primary colors, what's your secondary colors, what's your tertiary Colors. What is a color wheel? It's all about understanding the color theory and relating terms. Okay. You can go to AWW Awards which is called web Design Prossery where you can find all these terminologies in an even more effective way to understand. And when it comes to client, your client will say client brief. You need to get the information from client. That's called client brief. Okay? Don't get very much scared or worried about this feedback loop. You need to get a feedback from your customer. You need to close that with the proper inputs and the solution, whatever you're providing. That's called closing that loop Revision cycle. Sometimes you will have to follow a design process and you will have to go through it again because the solution is not there properly. So many times corporate use this kind of a words. So you need to get this. There is another terminology called style guides design systems. So what does that mean? You need to establish a particular color or a styles or a visuals or a typeface or a graphics or a colors or any kind of branding guidelines which a company really creates. You have to follow that whenever you are following that system. Whenever you're following that particular template or guidelines, that becomes a style guide. Okay. Why it is used, it is to maintain consistency across different designers. Whether you are a freelancer working for the organization or whether that organization is having a designer inbuilt, both of you has to deliver the same design, right? Whenever I see Apple store in India or in Bangalore or in Mumbai or in usa, it should be the same. How it's because of establishing a style guide and a very clear what you call brand guidelines for you. Okay, what is cmyk? CMYK is color profile. RGB is crowd profile. People use like different, different method like let's say cyan, magenta, yellow and you can see something like I forgot exactly what is K? Just a second. I'm just referring because a lot of time it becomes a problem. So it's like cyan, magenta, yellow and black which is like key they call. Okay, so this little bit problem, like I used to forget this terminology often. Okay. You can, you can note it down many times. You will get more confident about it. And RGB is red, green, blue and these are all the primary colors. So there are many terminologies like this which is revolving around in the design field so that you can get to it. It's not a big problem guys, if you're forgetting it that you can tell honestly that I'm not recollecting it right now, but I know that Right, So same thing. I also did that to you. Nobody really takes you bad way or maybe they'll reject you. Leave that kind of a fear. If you're, if you are not able to tell that, tell that you don't know that, that's totally fine. Okay. And you can use this kind of a terminology in a more clear way. And there is something called design Sprint. Whenever you have an end to end process defined for a project, whenever you're running like from point A to point B, that becomes a sprint. It's same like running a running race, right? It's same like participating in a end to end race, that's called Sprint. Typically people follow like let's say from process A to process B, from process B to process C. Like whenever you're working in a design studio or an organized corporate setting, these terminologies, you will find there is something called lean design which is like working with a lean and mean team, which is few people will be there, few deliverables will be there, but you will be crisp and clear. Pointing out only on that element and then you're working on it. Like let's say if you're working on color, you'll be working on only color. Like let's say if you're working on UX research, you will be working on only research. If you're working on primary research, you'll be working on only primary research. So that clear cut deliverables will be there. Working in a mean team and a lean team, you'll be delivering a lot of output for that. Okay, there is something called agile. People wants to really get you hired for different different reason. Like let's say you need to be good in research, you need to be good in process, you need to be good in visual design, you need to be good in. So sometimes you need to go here and there to work and get accustomed to it. That's called agility towards working in different different field. You cannot complain. Hey, I know only this skill. Sometimes teams really expect this. And you need to know what is this? What? Okay, so these are all some of the terminologies guys. It's very, very simple. Guys. Lot of terminologies which I told you, you can do a simple Google search and understand it. You don't need to learn a PhD degree to do it right. So if you're able to get this clarity, you will be able to much more navigate in design word in an even more sense. Okay, I hope this podcast would have given you some basic awareness and clarity of what are the common terminologies, which is used in design fine and very well. You can use a tool called Grammarly for talking a good English. And you can use very well a good terminologies, a good English. And you can use Grammarly for correcting all your punctuations, your English communication, phrasing of a sentence. You can use a tool called chat, GPT and bard where it will already suggest you a good amount of what you call English communication. And find out these terminologies in an even more simpler way. Okay, so before going for any interviews or talking to people, you first get this clarity so that you get out of this. What do you call this? Fear of rejection or fear of judgment. Okay. Yes, guys, I hope you would have found this podcast useful. Give me a best rating if you find this useful in Spotify and Apple. And if you wanted to talk to me about getting upgraded in your particular design career and I wanted to make a 2x3x growth in less than three months, I have a specialized internship program for you. It's not for everybody. I take only few students. You can send an email. I'll be happy to help you. Okay, thank you so much, guys. Take care. All the best. Bye. Bye.