Ep 197| Why Freelancers, Startups, MSME, Design Studios MNC's needs to apply design thinking

If you are a freelancer or if you're working in a startup, or if you have your own startup, or if you're working in an MNC like let's say Design Studio or MSME Industries. How to really apply this design thinking and why it's very, very important for those industries to really apply that. Even if you are a business owner, this podcast is going to help you take action on how you can really change your thought process towards solving a problem. Okay, so take a lot of notes. The way in which you solve the problem, it matters. It's not about solving the problem, it's about what is the way in which you're solving the will help you optimize and increase your productivity. Or if you're an employee working as a working for an employer, the way in which you apply this methodologies really matters. What happens is you'll see a surge in productivity and the revenue growth and profits and you'll be valued most as a good designer. Okay, so let's jump into this podcast. Welcome guys. Thank you for staying tuning in with me. This Design for Change podcast. Through this podcast we are impacting thousands and thousands of students across the globe. And I'm on a mission to help 1 million students to achieve freedom of lifestyle through learning design skills. Even if they have a design degree, even if they have an experience or not, that doesn't matter. I want to help them reach their creative potential to do a design job. Okay. In fact, people who are already professional designers, I'm also helping them Earn 2x3x salary growth in their own career. Okay. I'm definitely going to achieve it for 2030. In this podcast I'm going to help you understand why being a freelancer or a startup or MSME industry at the Fine studios, design thinking is important and I'll give you some examples also to understand. Okay, first let's understand freelancers. See if you are someone who is a freelancer. First I'll tell you why design thinking is vital. See, it improves your quality of deliverable. The way in which you deliver a product or a service will be directly impactful. When you apply design thinking methodologies like empathize idea, prototype, test, refine and then iterate it. Okay? And also if you understand the client needs very deeply and you address that solution, it'll have a long term relationship with you and it will build a trust. Freelancers is all about trust. You will have a freelancing growth in your career with everlasting clients. And even if you have two or three clients and they'll be contributing to the maximum revenues what you make. Okay. Or the impact what you want to create. See, you know what? Freelancing graphic designers use design thinking to develop impactful branding solution guys for their solutions. People just don't design posters. People don't just design apps. They apply the methodology in the process to really go to the deep psychology and the behavior of the people, what they really need and how their method can really help them solve this problem. Okay, I hope you would have got a clarity. Second is if you are, if you have a startup or if you're working for a startup, I'll tell you how design thinking is important for you. This helps you innovate a lot. Even if you are a service industry or product industry, it will help you resonate with your customer, gain more understanding and you can even compare with your competitors and understand what is really lacking, what needs to be improved and what is the edge which you can have. You are doing rapid prototyping, you are doing iteration. You are going to understand the user to a next level deeper. So what happens is each and every step, what you take is going to impact you in a lot more different way. Okay, I hope you would have got a clarity in this. Airbnb guys, you know what, they use design thinking to revamp their entire services and let me tell you, this improved the user experience and satisfaction and they had a very huge growth in terms of revenue as well. So understand this guys. See if you are a startup, understand this kind of a thinking methodology. Airbnb, Uber, these people have really rocked this market using the design thinking framework and methodology. I'm asking you to understand the framework and the methodology. In fact, we've recorded a podcast on how these industries have really become successful in earlier episodes. You can listen to if you're working in an MSME or a small industry, I'll tell you how design thinking can be helpful. See, this enables you to differentiate from your competitors majorly. You'll be having competitors and you will be having some differentiation factors. If you're applying the user centered approach, if you're improving the efficiency of your process and then if you're reducing your cost, process cost, resource cost, timeline, your efficiency gets improved. What happens is you'll see a huge impact in your products and services. You will have a scalability, you will be able to cater for a larger market. You know, that is what MSMEs are really looking for. Guys, if you are not understanding this, it will be a big problem. See, you are going to be valued as a designer to the extent how much you are able to solve the problem of an MSME and how much scalable your solution is going to be so that your impact will be high. See, it's not applicable for a MNC design studios or it's not applicable for a startup. But for msme this is exactly what is required. So understand which industry you're working. Maybe it's a small scale industry. So this could be definitely applicable for you. Understand the impact what you're creating through the differentiation using your design thinking skills. If you're able to project it, I'm telling you guys, you'll get a huge salary impact. 2x3x salary growth can be just got in just 6 months or 1 year period of time. People say hey Jagdish, I need to work five years to get to X salary. No, it's all myth the way in which you solve a problem. And if you can able to show that impact through your process, you can demand a salary of 2x or 3x immediately. Or you can even switch industries very fast. Come into my program, I'll help you learn this methodology and grow forward. A lot of students have really impacted with 2x3x salary growth with this methodology which earlier they were thinking I need five years, 10 years. And also it's all about that Warby Parker. You can take a case study. See msme IVR retailer there they disrupted this industry by focusing on affordable stylish eye design. You know what that's called? Customer centric design. Guys, you can read about Warby Parker. That's perfect example how a cost effective solution which is scalable can really impact the design world. Let's say now we'll go into the design studios, proper design studios. See this allows you to exceptionally deliver the results guys, you drive the innovation, you think holistically to co create solution and it helps attract lot of clients and you create a too disrupting product in the world. One good example is ideo. They have a renowned design studio. They really impact not only products, services, systems, government, Apple, Ford are the most industries. I would say they have really impacted and they are impacting more. So think about that. You're already in that epitome if you're working in an MNC where there is a mix of culture. I'll tell you guys this helps you stay relevant in the industry in a rapidly growing market. Even if you're a product industry or service industry. That doesn't matter if you're an mnc. I tell you, innovation and creativity are the major fact for you. Okay, it helps you adapt to the newer trends, what is happening in the market and design thinking methodology will make you grow. By using some convergent, divergent, double diamond thinking process. It helps you properly to understand your target market, to make a differentiation and to have an edge over the market. What happens is you'll be staying relevant with your client, you'll be able to win client project and in the long term you'll be able to have a sustainable business growth like let's say CTs, TCs, HCL. So these kind of industries really apply this kind of a methodologies to really grow their market. If you are a designer who's working in this kind of industries, it's very vital to understand this perspective. IBM I would say a great example, they implement design thinking across industries. Guys Deloitte they implement industry across all their verticals of design thinking. McKinsey they also implement this kind of a design thinking methodology and they have increased their revenue up to 3 to 5x guys. It improves their user friendliness of their products and in fact Watson analytics have also proven this methodology. So what are you really waiting for? Comment me in this podcast which category you are? Startup Freelancer, msme, Design Studio or if you're an mnc. Play your rule, play your design creativity accordingly so that you'll be getting a huge impact. If you really wanted to position yourself or reposition yourself, why don't you just try to jump into my program. I'll help you earn 2x or 3x if you're already a designer. Okay, so write that, email me or my team will help you out to make sure if you're really interested and will help you come into my mentorship program. If you really like this podcast, please subscribe to Spotify and Apple and subscribe me for further episodes and give me a five star rating if this really really impacted you in a deeper way. Okay, thank you so much guys. We'll see you in another episode. Byebye.