Ep 252| 7 Design Principles - Non text book way to see & Learn

How do I learn the deep principles of design? What is the real principles? Where do I find this in a textbook or should I find it in online? Deep principles of design takes a lot of years to learn, guys. It takes like years also. But in this podcast I'm going to give you seven important pointers which in my experience what I've come across as a principles of design. Again there are two parts. One is visual design, another is the product design aspect of problem solving. And what is the exact requirement for you will be listened will be exactly used to make sure this podcast is helpful for you. Okay, I'm not talking about visual design. I'm talking about a problem solving approach with respect to product design. That is the principles what we are going to see in this podcast. And one of my student was working in my community with me have asked this question, how do I get learned this? How do I find this syllabus? How do I really know whether is there a syllabus to first understand what are the principles in design? Right? First of all, this is a myth. Let me make in this podcast why it is myth and what are the principles which I come across in this experience of 10 years. Okay, let's jump in. Welcome guys. Welcome to this podcast. Thank you for staying tuning in with me. First of all, to make you very clear, there is no syllabus for design. Design can only be learned when you do the activity. When you try to solve the problem, eventually you explore the process and understand, okay, there is nothing like there is a book in design. You have to read it and then you have to come and solve a problem. It doesn't work that way. If you are thinking that was the way, then probably you are not learning design. You are learning something like a formula based education which is already there in our schools and colleges. Half of the things or even 80% of the things we are not going to apply in our lifetime at all. But design is very different. You create a significant improvement in your design only by understanding the problem. And then you go and learn what are the methods and process and principles which is helpful for you to solve the problem. And then you figure it out. I hope you got this point. If you're not listen, if you're not understood this, just rewind to 20 seconds again and listen to it. Because design is all about solving the problem. And in that problem solving you find a process or a method or a framework or a principles to go and solve this exact problem. If you are going through this journey, then you are effectively learning design or Else there is something wrong in your design education. Okay, okay. The very first principle of what in product design and UI UX design, what I would say is user centric approach. Okay, see it is called ucd User centric design approach they call it makes actually user at the exact center of this entire process and make sure whether the customer needs and preferences are met. You know what? Product designers who make user centered approach has a big priority, has 50 percentage higher success rate in the market compared to the competitors. 85% of the companies have already adopted user centric approach. Guys, even a small scale industry, large scale industry startup, their revenues have grown up like anything. 80% of the industries have shown up the revenue increase. Okay, so user centric design and human centric approach is the very, very, very, very first principle. Okay. Second, See guys, this principle is according to me, you don't have to took it, you don't have to take it like a syllabus. That's the warning and caution which I would give. Okay? Second is usability. Okay? You made a design, okay, you understood your user. Okay, you, you created a very big impactful design. What is there but is it usable? A product should make the user feel comfortable, efficient and use it properly and make the satisfaction index go high. You know what? Enhancing the usability can improve the conversion rate of any products and services by up to 87 percentages is very, very huge. Guys, any user interface can reduce error rates by up to 50% if the usability is taken care of. That's very, very important and deep subject. Okay, It's a second principle. Third is accessibility. See how accessible it is. Like let's say if I'm asking you to remove a screw, okay, which is a star screw in your finger, will you be able to do it? Of course you can do, but you would literally get so much of pain and what do you call lot of frustration when you build that particular when you actually unscrew it. Because there is no accessibility rightly available for you, right? If I give you a knife, possibly you can able to remove it little easily. Okay? Because the knife has a sharp edge which you can place it in the star screwdriver and then you can able to remove it. But if I give you a star screwdriver, will you think it's easy? It would be hell a lot of easy. The reason is that's the exact tool which is required to operate a screwdriver to remove the screw. That's called accessibility. However beautiful design you make, however usable it is, if it is not accessible by the user, the product is not going to be used by any people. That's why you need to take care of the inclusion design abilities and disabilities of the people. Visual impairment, speech disability, all these different, different disabilities has to be also considered whenever you're making the design accessible. Whether you make a website, application, physical product, digital product, anything, it has to be accessible. Okay? Accessible products and websites can reach 12 percentage more of the population companies that focuses on accessibility, actually they have outperformed their peers by 20 percentage in terms of market share. This is the third principle. Fourth is consistency. You need to make sure your design element is consistent. Whether you're building a physical product or digital product. You know what, it can increase your user satisfaction by 60 percentage. Guys. It reduces the learning curve of your new user by up to 40 percentage. Lot of people don't understand this, how making a creative similar design can really help them a lot. And a lot of people still don't understand what is mean by consistency and how do they make a very creative element. And it also looks very consistent across your design language. This is a. When it comes to consistency, people talk about only visual design aspect of it. But let me tell you, even in the physical product design or anything, consistency is very, very, very, very important. Guys. You need to understand this. And feedback. The fifth element is feedback. If you're not keeping a design in which a feedback is coming to you, probably you are not getting the actual output or maybe what are the actual input of your customer really going through. Feedback is actual information about what action has been taken and what results has been produced. Right? Effective feedback loop can increase the task completion rate of the user by 25 percentage. Positive feedback loops can encourage the user engagement by up to 30 percentage. This is one of the great, great Princip guys. Okay? Sixth is flexibility and efficiency. How flexible the product is, how customizable they can able to use it. Make sure your user interface or interface experience or any kind of a physical product interface also, or interaction also should be having that flexibility, should have that efficiency to run properly so that the task could be completed in an easier way. Okay, so flexible interfaces have improved the user satisfaction index by up to 35 percentage. It can boost the productivity by up to 45%. See, your design is creating a huge impact, guys, and you need to know the metrics of it. Also, it's not like I'll build one screen, I'll build one physical product, I'll do a 3D mockup and then I'll give it. No, you need to understand this is the principles in which the design is standing. The seventh and the last is error prevention and recovery. Your design should avoid errors. Let's say if you're designing a nuclear power plant user interface or maybe if you're designing cockpit for a pilot. Or if you're designing any kind of a hospital medical devices. If you are not making the user prevent errors using your interface design and knowledge, or maybe the way in which you create a button shape or size, or maybe the physical button, the knobs and everything, people will tend to make a mistake. Error prevention features can reduce use error by 60 percentage. Error prevention design can recover the user trust and satisfaction by up to 40 percentage. See guys, Google is one of the big case studies I would give. They have implemented the usability and efficiency principles and their response time have increased over 92 percentage of the whole market share. Because of that faster response time. 92% of the people in the world are using only Google as a search engine, right? Right now we are using ChatGPT for specific output. But the search engine becomes very common Google because of that usability and efficiency. Slack it applies user centric design and feedback. You know what? It has improved the user satisfaction and engagement by anything guys. That's why it's widespread across all the workplace communication interaction. It's like one of the most widespread tool because of its usability and human centric approach. They understood how an office or a project works. They understood how a management and their employees work. They understood how the meetings are conducted. They understood how the collaboration happens. They understood how the tasks are spread. Okay, the third case study is Microsoft inclusive design. You can find their products Xbox adaptive controller. They have expanded the market reach and inclusive like anything, Inclusivity like anything. Because these products are also in the market which is far more superior than the competitors. They have applied the principle of accessibility and flexibility. Okay, so how do I practice this jagdish? Try to create user journey mapping guys. Try to understand what is your user needs. Try to create a product or a mock up and test it out with the user to get a feedback. Make sure you evaluate your product based on WCAG compliance guidelines and accessibility audit and do a proper heuristic analysis and make sure you prevent the errors by having a proper feedback loop mechanism. By doing this in your projects you can able to create huge impact guys. You can read about Deloitte statistics, statistics of statistics, Statista, McKenzie, Nielsen, Norman Group. These are all the website where you can find huge amount of information for this users consistency and design principles. I would recommend you to also read a book called Design of Everyday Things. Okay, you could also read a book called Don't Make Me Think by Steve Krug. It's one of the great book. And you can read another book called how to Build Habit Forming Products by Nir Eyal. Okay, don't worry, I'll be pasting this description also in this chat box in this in this podcast so that you can able to find it out. Okay, I hope this podcast would have given you clarity on these principles. Make sure you subscribe me for further episodes and if you found this useful, give me a Best star rating in Apple and Spotify. And I would highly, highly recommend you to suggest to your friends who wants to keep learning design continuously. Okay, take care. All the best. We'll see in another episode.