Ep 262| Case Study & Project (Differences) when and where to use

The key difference between project and a case study. Lot of designers have a big confusion here. In this video I'm going to tell you where the projects could be used, where the case studies could be used. What are the key difference when it comes to student, when it comes to a professional designer, when it comes to a very senior level designer, how you can use this particular strategies in your projects. Because this basic elemental understanding, it's not there with many of the designers. You will see this in this video. First, let's understand case study. See, case study is about showcasing your process. It's like making sure what is the problem you have, what is the way you discovered it, what are the research, what are the inputs, what you get. And mainly it is focused on design process. Okay, you can take through all of this information in a case study. Okay. Why it is very important because it needs to showcase your depth. You can use project as well. You can use case study aspect. But the reason why people are taking case study is case study makes the study detailed for that particular case. The process, the details, the nuances, the research, the input, the statistics, the information, all of these things will be showcased. Okay, so this showcases the depth of the project. And you can say like let's say if you're designing an E commerce app, redesigning an E commerce app, showing the checkout process, show the improvement, show the conversion rates, how it has improved from the earlier to now. So why case study is very important is let's say if you're pitching for design studios, let's say if you're pitching for somebody who is going to hire you at that case, showcasing a case study is very important. Let's say if you're pitching for some investors, maybe project is enough. You don't need a details, you don't need a statistic, you don't need a process and everything unless until they ask you, okay, it's very clear. Like let's say this is an example of a case study. Now let us see what is a project. See project shows a variety of your skills. It displays your variety of skills. It highlights your technical proficiency, showcases your aesthetic style. It also showcases your final output. That's what people want. So this is the difference example. Like let's say a mobile app, a standout mobile app developed and designed with visual representation. Just some screenshot, final visuals, that's enough so you don't have to even confuse much. Okay, so so then what is the difference? Jagdish? See, the focus is the first importance. Guys, where you wanted to ask your Particular audience to focus. Like let's say a depth way or an overall view you wanted to send to a recruiter or if you want to send to an investor. So make sure the difference is very clear, okay? And the depth matters. And also make sure the skills are highlighted. Like let's say if you are projecting a particular, like let's say a case study, you need to showcase your research skill, an ideation skill or a particular technical skill like a testing skill or a empathy mapping or a journey mapping. So these things needs to be showed as a skill set. The outcome is the case study shows the process. Whereas the project focuses on final deliverable. Okay? And the best use cases. Case studies are best for the complex problem. Projects are showcasing the versatility of your problem. That's the key differences, guys. Nothing else. The finished product, what you have is the final project, but the detailed process. What you have is a case study, okay? If you're looking for a job search, ideally it is recommended to show all of your process. Okay? It is not only required to show your projects, it's also required to show your case study, the process and everything. Because that showcases your problem solving ability in a very structured manner. Okay? So it is no question for job search, it is required. Nielsen Norman Group found that employers prioritize candidates based on their process. Because they are not hiring you or some well established designer. They're hiring you to understand how you can able to come and solve their problems. Because they are having a lot of problems in which way they're going to give a training and help you out to learn it and grow. But initially are you having that mindset to learn and grow? Are you following a structured approach is what they wanted to see. That's why they wanted this. In a hiring process. Deloitte says 70% of the hiring managers look for the candidates with the user centric design case studies. Forrester report shows that 60% of the hiring managers prefer portfolio showing both problem solving ability and execution. With respect to job search, it is more vital to showcase both a final output as well as the process. Are you guys getting it? Okay, Jagdisha. How I can able to do it step by step? See guys, when you're having a project or a portfolio or anything, it should have the balance. Don't ask me this is important or that is important. You need to have a balance. You need to show project as well as a case study. One or two depth case studies. Maybe you can put three or four. That's up to you. Based on the industry, what you're targeting you can able to put that okay tailor your job description and understand the need and put it accordingly. Make sure you have some measurables like let's say before and after how you improved your design like let's say 15% you've improved like let's say 15 people have started using it more compared to the earlier five users. So make sure you metricate that properly and also have some kind of an interactiveness in your project. So that's the way you can able to do it. You can show problem, you can show research, you can show iteration, you can show final outcome. You can show this in a step by step manner. C guys process. Whatever you put is up to you because that's your project. Right? But this is the structure I'm giving you as an example. Okay so now you must have got a clarity why it is very important for a designer to have a both balance of project as well as case study and what are the key differences and which to put where based on the scenario. I hope you would have learned a lot of things in this video. Make sure you comment in this video. What is your top three takeaways from this learning and also ping your one project. I'll be making sure I'll be reading that particular project case study and I'll be replying it to you. Whatever you need to fix it more. Maybe you could have made a little mistake like let's say you would have mixed project as well as a case study and put some kitchen no problem. Just pin it down. Whatever your work you have. I'll be making sure I'll be replying to you back with the corrected one. Okay so take care. All the best. Bye bye.