Ep 281| How to Identify industry need which even Recuiter Doesnot know ?

Industry's expectation doesn't always match with students. Student expectation doesn't match with the industry. How to find out that, how you can able to crack this zone and go beyond what even a recruiter is really expecting as a role for that particular job opening. And also how we can able to find out the gap in the industry which is exactly going to match with your skill. In this podcast, I'm going to break it very simply for you, how you can identify that gap and how we can fulfill that demand using the simple steps. Okay, so let's jump in. First of all, when you are a designer, when you're out there looking for a lot of jobs, the very simple things which you have to do is understand what are the expectation of that role. First of all to be very generic. Like let's say if you're a UI UX designer, probably you will read a common job responsibility with lot of job portals and other things. Right? But beyond that you should understand what is this company's portfolio about, who is the founder, what products and services are they really doing, what kind of a value add they are making for their business, who are their customers and how this industry has flourished in the last three years and how it's going to have a prediction in the next three years and overall strategy, what it is doing in the market of Indian market. Like let's say if it's an abroad market or whatever country you're listening to. So understand the whole picture of it. The moment when you're going into the deep picture of it, you will see a lot of patterns emerging. You will see this industry is going into Edutech Healthcare and many other verticals and horizontals. And why is that question about that? Try to understand how it is connecting with the larger picture of the economy. It's not only about your role, your responsibility. If you're finding that, then I will tell you guys, you will generally get substandard jobs which people are going to tell you. We will give you 3.25 RPA. We don't have budgets. That's it. That's the common answer which you will get. Okay? But if you go by this approach, you can able to cross that boundary and see the bigger possibilities. Because the moment when you go and find out a bigger problem to solve for an organization, they are definitely going to see the value out of what you are going to give. Okay? That is a very, very simple psychology you need to understand. Okay Jagdish? Why it is very important. First of all I'll tell you the Chances of you getting selected in the interview will extremely skyrocket up to five times more. If you do that and you get more aware towards the job, the trend, the market and you are being proactive. Guys, I'm telling you, 50% of the employees, whoever is going to apply for any kind of a role candidates, they are not proactive. That means already they have lost the game. They will be only settling for a substandard jobs. So. And also a lot of people have a misconception. Every company expectation is same when it comes to product design role. Ui, UX design role. Wrong. Company expectations are unclear. I don't know how to really crack this job. No, that is misconception. Every company is putting up some job vacancy. But it is your responsibility to do a back end research to understand what is the clarity which they want. I'll give break down to you very very simple five steps guys. Okay, just follow this. If you take a notes it will be super simple. First identify the key skills and values which is there for the company. Second is research it about what is the trend, what they really really have. Third is understand the company's cultural fitness. Because more than 70% of the hiring decision comes from the cultural fit what you exhibit. Fourth, talk to the people in LinkedIn to get insights. And fifth, research about the industry or their certifications and credibility. This is the five steps. Let me break down each and every step simply. Okay, first of all analyzing the job description. Go and read it very carefully. Read at least three, five, even ten times. No problem. Make sure that is aligning with your values. If you're ideally my student, you would have did valid determination process by demartini and then you would have determined your true goals, not your fantasy goals. And you'll be absolutely clear by this step itself you can tell whether that company is going to work for you or not. Simple. Second, research about the industry trends. See Make a note of it. There are websites like Forrester, Statista, Toffler and Glassdoor insights, LinkedIn, insights. These are all the premium websites and statistics and information provided how the company has performed in the last three years with respect to hiring, how are they performing with respect to the stickability ratio, how the company's work life balances with respect to the demand in the market, how are they fulfilling it with respect to the this industry, how it is flourishing in the last three years and how it's going to flourish in the next three years. Let's say if you're looking for a edutech industry, healthcare industry, AI industry doesn't matter. You should know what is the trend which is available, what is the forecast which is going to be predicted and how are these industries hiring the people? How much is the design people's percentage then? Is it 20%, 10%? Is it more of engineering operations? Is it more of design operations? So understand this innovations, what is happening and the statistics, what is there inside the company. You can able to find it in these websites. You can able to find it in their blog, social media website, Instagram, Facebook, everything is there. Guys, possibly the moment when you're asking this question, you will find definitely huge number of answers for this. Because don't tell, hey, I don't know about this company, Jagdish. How will I go and find it? Instead of just asking and blaming others, just use this method, whatever I told you and start searching. Just open a free account in Statista Forrester and try to understand. Open a free account in Glassdoor insights LinkedIn and Go and find out. You will get lot of information and insights beyond this. Third point, okay? Understanding the cultural fit of the company. Okay, Jagdish, how to do it? Really? If you really wanted to do this, guys, you need to ask certain questions for the people. Which connects me to the fourth point. Also asking the employees about the company details. Because HR is going to present the best about their company, right? No company or a HR will tell we have a very poor work life balance. We don't have what you call we will not give you high salaries and we will give you very poor working environment. Everybody is trying to project themselves as a super super employee. Same like how an employee project him. Hey, I'm a super duper guy. I'll come and do this, that I'm very fit for this role, right? So company also puts their best. You also put your best. But reality we both know, okay, so understand that in order to find that reality, you need to do a lot of groundwork. That is the reason I'm asking you. Okay, so first, what you have to ask for the people when you're talking in LinkedIn, when you're talking to the recruiters out there in the market, even if it's a recruiter, even if it's an employee. Whoever you're finding, ask these six questions. Guys, ask about what is the work life balance when a pressure comes in a project, how it's handled. Second, ask about how exactly design is being valued less than 20%. Companies are focused on user centric design, guys. Rest of the companies, they just do service job, they just do some value job which is their customer's requirement and just fulfill it. That's it. They don't really think about user, they don't give priority for the user and they don't do primary secondary research to understand that. Make sure you choose the companies which is more aligned towards that. Not exactly deviating. Okay. Third, ask about the training and a support system. Are they having a mentor based training or peer based training or corporate general training or an individual based training? Or maybe are they asking us to go and prepare our cell phone? Okay, so understand the training and support system. Fourth, ask about the growth in the past and future in the employees perspective. Fifth, ask about how in adversity situation the company has reacted. Let's say I've worked in a company called TAFE before and headsear. So these industries are really really super pace. When an adversity comes, they don't put that pressure on the employees. They really take care of their employees really good. And also not a lot of companies do it. So you need to understand that system. Okay. Fifth, sixth is you need to understand the reporting structure. How are you going to report to your manager? It's a daily, it's a weekly call, it's a monthly, quarterly, yearly. If it's too daily, is it to emails, is it to some uploading in the portals? Are you doing it in a manual way of presenting something? Or maybe you can have just a phone call conversation or a casual meet. So understand the reporting structure and then ask about the benefits. What benefits are they giving, what are the renumination, what are the salary structure and how is the real estate what you call benefits is going to really get the benefit for the employees or is just a benefit in the paper? Only by asking this six questions, guys, seven questions you will be absolutely clear what is this company really performing in the market. And you will also know whether this company is going to be fitting for you or not. It's also equally about are you fitting in that industry or not? Leave about industry expectation. You have to also understand that expectation is going to match with yours or not. For that you need to talk to at least 10 people for each and every industry. Whatever you're searching for, whether it's a hr, whether it's a design manager, make sure it's a casual conversation or formal. But you need to ask the six, seven questions. Whatever I told you, it is damn, damn, damn. Important work, life balance, exact design importance, training and support system growth in the past and future, what happens in adversity, how the company reacts, reporting structure and benefits the moment if you are able to see this guys, then you can able to search some credentials and certifications for that company. Okay, you can listen to my earlier podcast called 12 hooks and five curiosity hooks to talk with different, different people through LinkedIn and get their support. Imagine if you talk to three to five people for 10 industries you would have talked to 50 people over the next one week. Imagine if you talk to 50 people, out of which at least 10 people are even going to reply you with a lot of information out of which you may get three or four interview calls as well, out of which you may attend all these things and get one or two job offers. It's as simple as that. Because the right question, if you ask with the right people at the right time, you'll be able to get right information. When you get the right information, you see the gap in the industry and you know what is their expectation. The moment when you fulfill that expectation, you are definitely going to get hired. Guys, I told you what 80% of the hiring managers prioritize the cultural fit of the employees over any other need. A tailor made application specifically understanding these needs are 40% more likely to get interviews. And let me tell you, 50% of the employees are not aware of all these things. So now you know this, now you know this information. Whatever it told you, go and apply and start taking results. I hope this podcast would have given you a great clarity in going forward and I highly recommend you to come to my free webinar which is there in the link below for the description. You can go and register there and come for the 11 o' clock webinar at Sunday where I'm going to help you out in three months. How we can able to triple your salary and how we can able to get started. Even if you're a complete absolute fresher who don't even know design, you can able to target for 6 LPA to 8 LPA minimum. If you're already a designer, you can definitely expect 2 to 3x of growth in the next 90 days. And that path with the simple six step formula, I'm going to break it down. Okay, thank you so much guys. I hope this podcast would have given you great clarity. If you want to see the breakdown of this entire case study, whatever I told you, in short, you want to see the video, go to my YouTube channel. And there is something called Dolphin application strategy which I've specifically designed for our students. And that's like how you can able to penetrate like a dolphin with your application among the recruiters to get hired. In fact, that term is very new so you can able to go and find it out there. Okay. And also you can find this today's live YouTube stream so that you can go and comment on the top learnings, whatever you got. Okay? So thank you so much guys. If you find this podcast valuable, give me a best rating in Apple and Spotify. Please do spread a word for your friends as well. This is a small support which I expect from you and take care and a lot of people I can see they are listening to the podcast, but they're not commenting on that. Please comment and rate me a best star rating if you find this useful guys. Okay, thank you so much. Take care. Bye bye.