Ep 300| Why you are losing User engagement - Law of Closure Helps in 4 Steps

Your entire business is dependent on four factors. First is user engagement. Second is user retention. Third is how are you reducing the cognitive load for the user. And fourth, conversion rates. If you really wanted to know how you can drive insane level of user engagement, retention and conversion Law of closure is going to exactly help you in this podcast. I'm going to tell you what all the techniques and what are all the mechanics of how you can able to improve your law of closure in your interface and user experience. And whether you're designing digital products or physical, it doesn't matter. Law of closure is a very good gestalt psychology which has been prevalently used across design industry for years. Together you're going to learn in a practical way and also you're going to have a live activity on how you can able to improve it. So take a lot of notes. Let's jump on. Welcome guys. Welcome to this podcast. Thank you for staying tuning here in this podcast we are going to see why user engagement and retention is very important for the user. First of all, many people reach to your website or landing page or mobile app, but they don't really transact with you. They don't really become your customers. They don't really engage and convert as a lead. Right? So many businesses are facing this problem. Why? Because the user flow and the navigation and the closure is not understood properly. First of all, what is this user flow? What is this law of closure meant about? It is one of the gestalt principle, guys. It suggests that the elements aligned along a line or a curve or a direction is being perceived as a connected element. Okay, I'll repeat that. A gestalt principle suggests that the elements that is aligned along a line or curve is being perceived as a connected dots. So why connecting the dot is very important here. It creates a visual path for your user, guys. This makes your user to flow in that particular direction whatever you intended to do. Let's say if you wanted to create a user engagement, let's say if you wanted to create a user flow, you are consciously are the determining designer to do that. Let's say if your user is reading the first page, how you're able to create a second page with that connected, how you're able to create them into a third page, how you can able to move them into the payment page in order to create a very successful transaction or subscription with you See guys, arrows, lines, circles, diagrams is one of the way to do it. But this is not the only way. You can also use colors to drive that engagement. You can also Create a gradient to create that flow. You can also create many pathways. You can also create a visual hierarchy. You can also create many bridge and connectors in order to do that. See, there are four mechanics I will explain you very shortly. First is directional queue. You can use arrows and lines and curves to naturally lead the users from one section to another. Okay, let me give you an example. You can take Instagram stories. Have you seen the horizontal scrolling bar in the right side? It guides your user to the next story very easily. Have you seen the LinkedIn job listings? It creates a very good layout. What happens is it will make the user to guide and go to the job details and application steps. 1, 2, 3, 4. Have you seen Amazon checkout pages? It will be like exactly aligned in a grid so that you have to be going for the next step to next step in order to create save your cart, in order to view your payment, in order to make your address and in order to check out the page and make this transaction successful. See, so the user guide is very, very important and the user flow is very, very essential. This is called directional cues. Okay, Next is pathway creation. So you can use many shapes and gradients to actually achieve that. That will exactly navigate for you. To make sure this is intuitively available for you. Okay, this is the second way. The third is creating a visual hierarchy. This is most, most important. Guys. See, whenever you are creating a continuity for your user, it is very, very essential to create that clear hierarchy. It will guide your user from primary information into secondary. Have you seen the Spotify playlist? If you take that playlist, it will exactly show you what are the playlist, what are the album. And it creates a user engagement. And when you swipe right, it automatically goes to the next song, it goes to the next album. When you're listening to the podcast, what happens when you swipe right, it automatically goes to a similar podcast which is in that interest in that genre. And it provides you that see in one swipe your entire user experience is conversion, meaning it's put there. Have you seen Apple's homepage? The horizontal and vertical continuity guides you to through the product displays. Have you seen Amazon product pages which I told you? Now you can see the Google search result. The logical flow of the Google search pages is exactly hierarchy in a way from advertisement to organic research. It supports a natural navigation for your user. Guys, if you take physical products, if you look at the iPhone packaging, the box itself guides you properly from start to end. How you can able to open the package, how we can able to remove the label, how we can able to view the user guide and how you can able to view the final mobile as a product. See that curiosity and consistency is being built by using this law of continuity and law of closure. It's not only for the visual guide guys. It's also for the functionality of the product. See, if you open the iPhone package or any other Apple product, the arrow mark in green color will indicate that how we can able to remove that P. Or else you will be randomly putting your finger and you will be breaking the box, right? Unless until you give that user flow and direction. User get confused. Have you seen many logos like let's say Amazon logo. The arrow from A to Z reinforces that brand Comprehensive Services FedEx logo. You can take Nike Squash. Nike Squash suggests that the motion creates a continuous brand flow subway. That arrow guides you the user to emphasize the freshness and speed of the the brand Toyota logo. The interlocking ovals suggest that interconnectedness and reliability in continuous loop. So it is very, very important guys. Whether it's a logo, whether it's a website, whether it's a digital product or physical product, user flow and continuity is most, most, most important element. Let me tell you guys, interface employing this continuity sees a 35 percentage higher engagement rate. A Nielsen Norman Group report says that continuity can improve your user retention rate by up to 20%. Reduces your cognitive load up to 30%. E commerce sites which is emphasizing this in their checkout page has increased their conversion up to 25 to 30%. That's crores of revenue, guys. Baymard Institute has provided this result. So I wanted to give you an activity to close this podcast. Create one user flow in any one interaction. What you recently created in your project. Let it be additional product, physical product, doesn't matter. Try to write a storyboard for that. Step one, Find a user flow which is most convincing for you in your existing product, digital or physical. Second step, try to create a storyboard for it. How the user will come inside, what the user will do, what the user will get reward and what the user will get accomplished after that. Once you create the storyboard, then you create the visual hierarchy. Okay? Once you create the visual hierarchy, use some lines or diagrams or arrows or any kind of a visual elements, whatever we discussed in this podcast so far, like let's say pathway creation or visual hierarchy or bridges or connectors and create that flow once. If you're able to do that, try to explain the story why user is going to drive in this user direction and why it is going to keep them engaged in the screen for a longer time. Write that short description and take a screenshot of this entire image and send it to me in the below email which I've given you connectdesignforchange.com and also type out your learnings. What did you learn in this podcast? If I see a reply in their podcast or if I see my email filled with this screenshots, I will be more than happy to give you three gifts. Guys, I'm going to give you 250 AI prompts and I'm going to give you one tool which is going to be an ultimate game changer for you to present this information. And I'm going to share you 100 productive AI tools which is going to level up your game. And if you are selected winner, we will also give you a free one to one call suggestion with me to review your portfolio, resume or your job readiness. It's free of cost. I'm going to give you because people who are listening to this podcast are not the real action takers. People who take action. I like the action takers and that's what these three gifts are going to be there. Okay. If you wanted to climb that gift, you can also keep that link below to claim that gift and register yourself so that you also send an email and we'll get back to you. Okay? Because listening to this podcast will not enhance your design learning guys, taking action will do. If you wanted to get more like let's say if you wanted a detailed session of this particular information, what you wanted to know about law of closure and what are the case studies which I've explained an example shared along doing with my screen and also pointing out and marking it out. I've detailed a very long session like a one hour session in YouTube live. The link is given below. You can able to watch it in my YouTube channel before it goes into unlisted. Okay so try to use that material as well as get benefit out of it. I hope this podcast would have given you a great value. Give me a best start rating in Apple and Spotify. If you feel this valuable, please subscribe for the further episodes, get notified and share it with your friends. Okay, so thank you so much guys. Take care. All the best. Bye bye.