I really dont know what is Design
29 Dec 2023 · 13 min
Jagadeesh P reflects on what design actually is, arguing that mindset matters more than formal processes. He traces his journey through experimental design education, emphasizing how design definitions shift depending on who's asking and what they need.
Foreign. A lot of people have different notion, right? A lot of people really have a defined answers. And to have a proper definition for design is called design. And design process is something like define like step one, step two, design thinking, so called ideo design thinking process. A lot of people have the different definition, right? When it comes to me like to talk about that, I have absolutely no knowledge because the more experience I have, the more projects I build. I built over 63 plus projects, had over 8.5, close to nine years of experience. I've talked to around 15 to 16 different country designers and I've talked to 12, 500 students, okay. Relating to design and conversations. The more I talk to people, the more I get confused the kind of perspective they add. And I found one thing, that there is no particular definition for design. Okay? So this is not a podcast to tell you about some particular, what you call it, not a regular podcast which talks about. This is what you have to do. That's what you have to do. It's about just an open podcast which talks about my perspective, what I think really about this design. And to be honest, I really don't know. Let me tell you one thing. If you don't know and if you really get more confused about design, you are in a very right track. You tend to become, what do you call it, in a better perspective compared to anybody. I'll tell you why. Because the moment when you frame a definition, the moment when you have a, what you call discussion, what happens is you will be sticking to only that. When uncertainty or a different problem comes, or when your perspective needs to be really changed for that kind of a client or that kind of a problem, it is very difficult for you. You feel very rigid, right? Because you won't understand like. I'll give you a small example. Somebody really asks you to solve a problem of like, let's say for a particular, let's say travel transportation related problems. People are asking you to solve a problem of like, let's say point A to point B. It is four hours, okay? And the current transportation is taking four hours. But it's, it involves a lot of pain points and it needs to come down to two hours. That's what is the expectation for your problem statement. So you have to design a transportation system for the person to travel from point A to point B. So now you know the design thinking process. You have a proper definition, you know what is design, you know who to approach, you know how to do the stakeholder study, you know how to do the empathy mapping. You Know how to make the what you call concepts, ideation, prototype, etc. Etc. Right. But let me tell you, if you do not approach with this method, rather if you really ask what is the real problem? Person has to travel from point A to point B. Right? Instead of that, why don't you ask can I find an alternate way for them to travel from point A to point B? Right? That could be another way. It's not like, let's say if they're traveling by train, instead of increasing the speed of the train, we can find another alternate route. Maybe it is very shorter. It could be traveled in a bus or it could be traveled in a ship, or it could be traveled in some other ways. Like a taxi, like a fast taxi could be an alternate transport method for it. Right? So you're questioning the other side of it. See, this doesn't come under any process. You need to be very careful about it. Okay, the second aspect could be why is this person traveling from point A to point B? What is the necessary for him? Is he going for a vacation? Is he going for a specific purpose? So why don't we bring that purpose to the point A itself so that there is no need for them to travel from point A to point B? Right? That could be also a very different second perspective. There could be another perspective. Okay, what if these people are connected in some way so that their needs are satisfied? You don't have to really travel from point A to point B. Like let's say they can connect to some online zoom calls or virtual calls, or is there any kind of courier or a shipping medium which we can build so that the products only could be transferred? There needs to be no physical travel of the people. So it's all about thinking in a different perspective. So which kind of a design thinking process should I apply here? It all comes based on the sense of common common sense, I would say in that particular context. That is why it is very good to not have any process in mind. When you solve a problem. And when you think about a problem and then you analyze and then you make a rational and then you think critically, then you find out, okay, this doesn't really fit into the commonsensical thinking or the real problem itself is not really understood. Then we can try to understand through different frameworks, like let's say design thinking process framework or maybe ideal design thinking process framework. Or we can use double diamond approach framework, we can use root cause analysis, Y analysis framework, we can use six sigma framework to find out what are the real problems. So These are all the frameworks. Do not get carried away by any of these methods. Even without that also, people have built biggest architectures, people have built beautiful products, people have built cities, right? So these are all the terms which came in the last century, I would say. So reflect on this particular information what I've told you. A lot of people don't get it. They think going to design education, spending 2, 3 years of time, spending around 10 lakh. Even a government college charges you that much, close to 4 or 5 lakhs to 10 lakh. So after that only I will be satisfied that I have learned that this. No, it's absolutely BS thought. Okay, if you're wasting the time, I'm sorry to say this word, but this is a real thing, okay? It all comes from how you solve the problem on the current present of the moment. What is required in the market, what is required for the customer, what is required for the market. Using your commonsensical method and using some frameworks like that to solve the problem is the end of the day. That's the end. That's the end of every design activity or problem statement. Whatever you are solving, if you are not satisfying that, even though you study in design college, that doesn't make any sense. Even though you apply any fancy design process and do some kind of a mapping this, that it doesn't make any difference at all. So what do you really understand by this? It's not about. It's not about degree, it's not about years of time, it's not about spending money for that. It's about your mindset. 80% of the designers are really successful because of their mindset. Because 80, 20 rule applies everywhere. 80% mindset, 20% skill set. Skill sets could be learned in days, weeks, okay? Hours. Software could be learnt in hours. Figma could be learned in like let's say six, seven hours or Adobe Illustrator, Photoshop. All these software could be learnt in like three, four, five, six hours. And practice it in a day or two, you become a master. No, this is different. This is skills. Having the mindset to approach this kind of a thought process to solve a problem really turns your way and this will in fact add a greater flavor for your creativity while you're solving problem. This becomes your unique flavor, this becomes your unique signature, this becomes your new perspective when you approach a problem and solve it. To be very honest guys, it took me a lot of years to figure out what I recorded in this podcast. So it's a very powerful information. I don't know how Much series. You take it. This is coming from my heart. There is no what you call kind of a prepared topic. As I told you, it's. It's a topic. Just. I'm explaining you. When I went for Germany for exchange education, I've been to a place called. What do you call Langenes. Okay. It's a. It's an island in. What do you call. It's in Denmark. It's north of Denmark. It's more towards Nordic Sea. Okay. So we stayed for 10 days there. We kind of had no social distractions, no subjects, syllabus, nothing. It's just a free Mandarin. It's like a tour. Okay. But it's actually a module. It's an experimental design module which we have taken. But there is no kind of a structured syllabus. People have to do this, that, and they can do anything. So there I was doing a lot of things, but I still could not understand what needs to be done. The faculty was telling Jagdish, you don't have to focus on anything. You just do whatever you feel like doing. It's like, ar. What is this? Tell me what to do. I can do anything, but you tell me how to. It's like, okay, Jagdish, no, you show your world what you wanted to show. That's it. See, this specific answer came from her after I asked one more time. But even she would have not told this to anybody because I was keep on asking her again. She. She told that. So she answered me that question and then she understood, okay, this guy is little bit stuck, so we'll tell him. After that, I started. There was a lot of magazines, There was a lot of textiles. There was scissors, there was gum, there was color pens, sketch pens. There were random stuff in this room for you to go and experiment with anything. Okay? So what they did is everybody started cutting some pictures in the magazine, or some people started doing some textile work, or some people started doing some painting. Some people started going outside. So it was random things happening. But you know what? At the end of the module, everybody presented very, very unique work of their expression. In fact, the name of the module is experimental design for projecting yourself to the world. That's the real intention of it. I. I didn't know it actually. So the thing is, I was in between joint. There was a person who was missing in this whole tour. And finally I was like found in this particular. What you call in my college in Germany. And then they have joined me. Like they were a little skeptical because I was different country guy and this is like majority of the people were German people. So they were very happy to accept me also. But some people was very skeptical. So there was a Japanese guy, there was Vietnam girls and there was a different, different country people there. But I was like, very like what's really happening? People are doing some random stuffs which are they really crazy. Some people are going and swimming at 0 degree temperature or 1 degree temperature of water. Some people are cycling, some people are sleeping, some people are not even working. Some people are doing some creative stuff. So different, different people had different, different work. What I understood from what they have been actually doing is every people are really different. Every people, when you give a problem, they have their own methodology to solve it. They have their own method to understand it. They have their own approach to doing design thinking process should not constrain anybody, right? You know what? I did my best creative work than ever compared to any module which I did in my college in India. Because they let me free, they allow me to do anything which should showcase myself to the world. I created a story there. The very first time I created a story for myself the very first time I cut a lot of pictures and pasted it in a booklet the very first time I stitched my notebook the very first time I did play with a lot of colors. Very first time I did a thing called lithograph. Okay? I did some gel based color ink ink printing which is really cool and fun. So nobody really taught me. And I saw them and I watched it and then I learned it was so interesting. I was spending a lot of hours. Even if you have constrained me for that time for that project, I would not be spending that much of hours. I would be little bored. Because there is a structure, there is a timeline, there is a project, there is an outcome which we already know, right? That's how my engineering life was. But here it's different. So it was very fun and I was so passionate. And that's where I find another phase of design. If you do it on yourself with your own perspective of thinking what you wanted to really solve, you tend to add a different creative signature value for it. Same. I'm telling you guys, if you solve a problem with your own methodology, before go on asking your mentor or before going and asking your what you call watching YouTube channel or going and reading some books, this, that and all try to approach in your own way. I'm telling you guys, that becomes your real unique potential of a designer. If you try to keep on nurturing that attitude and mindset, what happens you will become a very very unique designer across anywhere. That's where you are really born and your day number one for design has been born. Okay I know some of you people cannot able to resonate with what I've talked about but I hope some people can able to really resonate about. Okay so it takes a lot of time or maybe some some what you call experiences and instances to understand this but I hope for some people it is clear. So no problem. Listen to it one more time. Download this episode and listen to it whenever you wanted to really re retrospect yourself. Okay so thank you so much guys. Thank you for listening to this podcast. I hope you would have really understood the open talk whatever I had. So we'll be doing lot many things interesting stuff also and interesting elements are also coming from the next season of this podcast. Thank you so much guys. Bye bye.